In 1983 he moved to Glaxo Pharmaceuticals in London as their systems training manager, and then held posts as PC manager and knowledge based systems manager as the introduction of personal computers spread rapidly in the private sector. He also lead a small team of analysts that developed a range of computer based training modules.
In 1988, Martin moved to HP Bulmer Drinks and in 1991 became their IT Director, a post he held for more than 10 years. In 2002 he moved to the University of Gloucestershire as senior lecturer in Business Information systems. He subsequently became principal lecturer and then reader, and has specialised in knowledge transfer with industry partners, undertaking more than 20 knowledge transfer partnership programmes with local small businesses.