Deirdre  Breakenridge Author of Evaluating Organization Development

Deirdre Breakenridge

Pure Performance Communications

Deirdre Breakenridge is an entrepreneur and the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she's the author of six business books. Her latest title, Answers for Modern Communicators was published by Routlede in Oct. 2017. Other recent books include, Social Media and Public Relations" and "Putting the Public Back in Public Relations," Breakenridge speaks internationally on the topics of PR, marketing and social media. She is also a LinkedIn Learning author.


Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Gerogia Tech, JVC, Kraft, Nasdaq, NBA and the Public Relations Society of America (PRSA).

Breakenridge is the author of six business books. Her most recent book, "Answers for Modern Communicators" was published by Routledge in October 2017. A few of her other titles include "Social Media and Public Relations: Eight New Practices for the PR Professional, "Putting the Public Back in Public Relations" and "PR 2.0: New Media, New Tools, New Audiences.
As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University's PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with six video courses on Public Relations Foundations Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning and Competitive Analysis.
Breakenridge is the host of a podcast program, Women Worldwide, interviewing women around the globe who are encouraged to share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has recently joined the C-Suite Radio Network, where Breakenridge is recognized as a C-Suite Advisor.

NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey in 2015. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in 2016 and 2017.

Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat Sponsored by Spin Sucks, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros.  

Areas of Research / Professional Expertise

    Public Relations, Media and Reputation Management, Social Media, Branding, Marketing

Personal Interests

    Reading, Writing, Podcasting, Travel



Featured Title
 Featured Title - Answers for Modern Communicators: Breakenridge - 1st Edition book cover


Answer for Modern Communicators Book Launch

Published: Feb 23, 2018

My book Answers for Modern Communicators, A Guide to Effective Business Communication published by Routledge is now available online in hard copy, soft cover and digital versions. The book is a practical guide for students and professionals who are faced with the challenges of communication for businesses today and who also want to advance in their careers.

Nasdaq Live Interview on Building Media Relationships

Published: Feb 23, 2018

Peter Himler, Founding Principal of Flatiron Communications, joined Deirdre Breakenridge, CEO of Pure Performance Communications, on Facebook Live to discuss how brands are building relationships with the media and how they're also turning to influencers to amplify messages and drive customer action.

The 2016 Presidential Election Interview on NBC

Published: Feb 23, 2018

Aired March 6, 2016. Deirdre Breakenidge breaks down the PR and Publicity strategy of the campaign

Real-Time PR and Brand Awareness

Published: Feb 23, 2018

Deidre Breakenridge, CEO, Pure Performance Communications, discusses real-time public relations, audience engagement, PR trends and strategic planning to build brand awareness. For more from Deirdre, read her piece "Digital Dialogue: 5 Ways Social Media Makes Your Planning Process More Strategic" in the August issue of PR Tactics:

Social Media Strategies and Public Relations

Published: Feb 23, 2018

Deirdre Breakenridge discusses her course "Social Media Strategies and Public Relations," as part of the PDS Public Relations Certificate Program.

The Future of Communications

Published: Feb 22, 2018