FEATURED AUTHOR

G. Jason Goddard

Adjunct Associate Professor of Practice
Wake Forest University

Vice President and Credit Analysis Manager for Greater Triad Region at Wells Fargo; Adjunct Faculty at Wake Forest University and Lecturer at UNC-Greensboro. Have taught previously in Germany and France. Co-Author of six books and numerous articles.

Subjects: Business, Management and Accounting, Economics, Finance, Business & Industry

Biography

G. Jason Goddard is currently Vice President at Wells Fargo, where he has been a commercial lender for over 20 years. Mr. Goddard is currently credit analysis manager for the Greater Triad region in Business Banking, and works in Winston-Salem, NC. He obtained his MBA from the Bryan School at the University of North Carolina at Greensboro. Mr. Goddard is currently adjunct professor of practice at Wake Forest University and part-time lecturer at UNC-G. He is the Assistant Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at the School of Business at Wake Forest University each spring and fall semester. Mr. Goddard also teaches the subject annually at the RMA-ECU Commercial Real Estate Lending School at East Carolina University in Greenville, NC, and he has had eight articles published in the national RMA Journal. He has also taught undergraduate and MBA courses in international business and international finance at UNC-G, and has coordinated the America in the Global Economy lecture series at UNC-G. Mr. Goddard has twice led a group of UNCG MBA students on the study abroad program in Paris, France, and has taught annually in Ludwigshafen Germany at the University of Applied Sciences. Mr. Goddard has also taught Customer Relationship Management, an elective in the UNC-G MBA program, and Market Psychology, an elective in the Wake Forest MALS program. Mr. Goddard is co-author of the following text books: International Business: Theory and Practice, Second Edition (M.E. Sharpe Publishers, September 2006), Customer Relationship Management: a Global Perspective (Gower Publishing, May 2008), The Psychology of Marketing: Cross-Cultural Perspectives, (Gower Publishing, October 2010), Real Estate Investment: A Value Based Approach, (Springer, July 2012), and International Business: A Course on the Essentials, (M.E. Sharpe, October 2013). His latest book, Global Business: Competitiveness and Sustainability was published by Routledge in November 2017. You can follow me on Twitter @GJasonGoddard.

Education

Areas of Research / Professional Expertise

Commercial Real Estate, Property Valuation, Globalization, International Finance.

Personal Interests

Reading, Walking, Tennis

Books

Featured Title

International Business, 3e: Ajami - 1st Edition book cover

The Psychology of Marketing - 1st Edition book cover

Customer Relationship Management - 1st Edition book cover

International Business, 2e: Ajami - 1st Edition book cover

Articles

The Case of the Discounted Sellouot

Published: Mar 14, 2018 by RMA Journal
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

Lenders can employ a variety of strategies, from additional borrower equity and increased payback ratios to market evaluations, to ease the uncertainty of lending to condo developers. Article also discusses valuation of fractured condo projects where there are some units for sale and some units for lease. February 2014 RMA Journal (pp. 44-49).

Securitization and the Global Economy: History and Prospects Review

Published: Jan 24, 2018 by Journal of Asia-Pacific Business
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

This paper reviews a recent book on the global securitization market and takes further steps in assessing MBS performance in the Asia-Pacific Region in particular.

Economic Headwinds Across Asia-Pacific Economies

Published: Feb 10, 2017 by Journal of Asia-Pacific Business
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

New Year editorial message from the Journal of Asia-Pacific Business

Indian Lentils Fall Prey to Hayek's Fatal Conceit

Published: Nov 23, 2015 by Financial Times
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Op Ex to London's Financial Times

Riddle of the Debt Yield

Published: Nov 07, 2015 by RMA Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Article discusses pitfalls for when traditional lenders implement the debt yield as a credit approval metric.

Greece has experience of a troubled currency union

Published: Mar 26, 2015 by Financial Times
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Op Ex to London's Financial Times

Kierkegaard and Valuation in a Business Context

Published: May 22, 2014 by Business and Economics Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

This paper discusses the recent problems in commercial real estate markets in light of the philosophy of Kierkegaard. The paper links issues in property valuation with the philosophical thought of Søren Kierkegaard and offers a value based solution which utilizes individual perception rather than solely relying on crowd based determinants of value. The primary thrust of this paper is a discussion of the benefits of individual risk perception versus crowd thinking in valuation.

The Kano Model and the Future of the European Union: An Attitude Assessment of European Citizenry

Published: May 22, 2014 by Business and Economics Journal
Authors: G. Jason Goddard, Riad Ajami, Gerhard Raab
Subjects: Economics, Finance, Business & Industry

This study utilizes the Kano model to assess the attitudes/opinions of citizens in Germany and France on political and economic issues related to the maturing of the European Union. The study attempts to assess current salient political and economic concerns of European citizenry via the Kano survey research technique.

Give Banks Credit for Boosting International Trade

Published: May 01, 2013 by RMA Journal
Authors: G. Jason Goddard, Riad Ajami
Subjects: Economics, Finance, Business & Industry

Article describes the processes of the banker acceptance and letter of credit in facilitating international trade. A goal of this paper is to utilize the "Dracula effect" to illustrate how commercial banks are not the enemy of progess in the global economy but are a crucial agent of progress.

Hotels the Fifth Food Group

Published: Apr 01, 2013 by RMA Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Article describes how the valuation of hotel properties differs from other more traditional forms of commercial real estate.

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