G. Jason Goddard is currently Vice President at Wells Fargo, where he has been a commercial lender for over 20 years. Mr. Goddard is currently credit analysis manager for the Greater Triad region in Business Banking, and works in Winston-Salem, NC. He obtained his MBA from the Bryan School at the University of North Carolina at Greensboro. Mr. Goddard is currently adjunct professor of practice at Wake Forest University and part-time lecturer at UNC-G. He is the Assistant Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at the School of Business at Wake Forest University each spring and fall semester. Mr. Goddard also teaches the subject annually at the RMA-ECU Commercial Real Estate Lending School at East Carolina University in Greenville, NC, and he has had eight articles published in the national RMA Journal. He has also taught undergraduate and MBA courses in international business and international finance at UNC-G, and has coordinated the America in the Global Economy lecture series at UNC-G. Mr. Goddard has twice led a group of UNCG MBA students on the study abroad program in Paris, France, and has taught annually in Ludwigshafen Germany at the University of Applied Sciences. Mr. Goddard has also taught Customer Relationship Management, an elective in the UNC-G MBA program, and Market Psychology, an elective in the Wake Forest MALS program. Mr. Goddard is co-author of the following text books: International Business: Theory and Practice, Second Edition (M.E. Sharpe Publishers, September 2006), Customer Relationship Management: a Global Perspective (Gower Publishing, May 2008), The Psychology of Marketing: Cross-Cultural Perspectives, (Gower Publishing, October 2010), Real Estate Investment: A Value Based Approach, (Springer, July 2012), and International Business: A Course on the Essentials, (M.E. Sharpe, October 2013). His latest book, Global Business: Competitiveness and Sustainability was published by Routledge in November 2017. You can follow me on Twitter @GJasonGoddard.
Areas of Research / Professional Expertise
Commercial Real Estate, Property Valuation, Globalization, International Finance.