G. Jason  Goddard Author of Evaluating Organization Development
FEATURED AUTHOR

G. Jason Goddard

Adjunct Associate Professor of Practice
Wake Forest University

Vice President and Credit Analysis Manager for Greater Triad Region at Wells Fargo; Adjunct Faculty at Wake Forest University and Lecturer at UNC-Greensboro. Have taught previously in Germany and France. Co-Author of six books and numerous articles.

Biography

G. Jason Goddard is currently Vice President at Wells Fargo, where he has been a commercial lender for over 20 years.  Mr. Goddard is currently credit analysis manager for the Greater Triad region in Business Banking, and works in Winston-Salem, NC.  He obtained his MBA from the Bryan School at the University of North Carolina at Greensboro. Mr. Goddard is currently adjunct professor of practice at Wake Forest University and part-time lecturer at UNC-G. He is the Assistant Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at the School of Business at Wake Forest University each spring and fall semester. Mr. Goddard also teaches the subject annually at the RMA-ECU Commercial Real Estate Lending School at East Carolina University in Greenville, NC, and he has had eight articles published in the national RMA Journal. He has also taught undergraduate and MBA courses in international business and international finance at UNC-G, and has coordinated the America in the Global Economy lecture series at UNC-G.  Mr. Goddard has twice led a group of UNCG MBA students on the study abroad program in Paris, France, and has taught annually in Ludwigshafen Germany at the University of Applied Sciences. Mr. Goddard has also taught Customer Relationship Management, an elective in the UNC-G MBA program, and Market Psychology, an elective in the Wake Forest MALS program. Mr. Goddard is co-author of the following text books:  International Business: Theory and Practice, Second Edition (M.E. Sharpe Publishers, September 2006), Customer Relationship Management: a Global Perspective (Gower Publishing, May 2008), The Psychology of Marketing: Cross-Cultural Perspectives, (Gower Publishing, October 2010), Real Estate Investment: A Value Based Approach, (Springer, July 2012), and International Business: A Course on the Essentials, (M.E. Sharpe, October 2013). His latest book, Global Business: Competitiveness and Sustainability was published by Routledge in November 2017. You can follow me on Twitter @GJasonGoddard.


Areas of Research / Professional Expertise

    Commercial Real Estate, Property Valuation, Globalization, International Finance.  

Personal Interests

    Reading, Walking, Tennis

Books

Featured Title
 Featured Title - Global Business: Goddard - 1st Edition book cover

Articles

RMA Journal

The Case of the Discounted Sellouot


Published: Mar 14, 2018 by RMA Journal
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

Lenders can employ a variety of strategies, from additional borrower equity and increased payback ratios to market evaluations, to ease the uncertainty of lending to condo developers. Article also discusses valuation of fractured condo projects where there are some units for sale and some units for lease. February 2014 RMA Journal (pp. 44-49).

Journal of Asia-Pacific Business

Securitization and the Global Economy: History and Prospects Review


Published: Jan 24, 2018 by Journal of Asia-Pacific Business
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

This paper reviews a recent book on the global securitization market and takes further steps in assessing MBS performance in the Asia-Pacific Region in particular.

Journal of Asia-Pacific Business

Economic Headwinds Across Asia-Pacific Economies


Published: Feb 10, 2017 by Journal of Asia-Pacific Business
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

New Year editorial message from the Journal of Asia-Pacific Business

Financial Times

Indian Lentils Fall Prey to Hayek's Fatal Conceit


Published: Nov 23, 2015 by Financial Times
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Op Ex to London's Financial Times

RMA Journal

Riddle of the Debt Yield


Published: Nov 07, 2015 by RMA Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Article discusses pitfalls for when traditional lenders implement the debt yield as a credit approval metric.

Financial Times

Greece has experience of a troubled currency union


Published: Mar 26, 2015 by Financial Times
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Op Ex to London's Financial Times

Business and Economics Journal

Kierkegaard and Valuation in a Business Context


Published: May 22, 2014 by Business and Economics Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

This paper discusses the recent problems in commercial real estate markets in light of the philosophy of Kierkegaard. The paper links issues in property valuation with the philosophical thought of Søren Kierkegaard and offers a value based solution which utilizes individual perception rather than solely relying on crowd based determinants of value. The primary thrust of this paper is a discussion of the benefits of individual risk perception versus crowd thinking in valuation.

Business and Economics Journal

The Kano Model and the Future of the European Union: An Attitude Assessment of European Citizenry


Published: May 22, 2014 by Business and Economics Journal
Authors: G. Jason Goddard, Riad Ajami, Gerhard Raab
Subjects: Economics, Finance, Business & Industry

This study utilizes the Kano model to assess the attitudes/opinions of citizens in Germany and France on political and economic issues related to the maturing of the European Union. The study attempts to assess current salient political and economic concerns of European citizenry via the Kano survey research technique.

RMA Journal

Give Banks Credit for Boosting International Trade


Published: May 01, 2013 by RMA Journal
Authors: G. Jason Goddard, Riad Ajami
Subjects: Economics, Finance, Business & Industry

Article describes the processes of the banker acceptance and letter of credit in facilitating international trade. A goal of this paper is to utilize the "Dracula effect" to illustrate how commercial banks are not the enemy of progess in the global economy but are a crucial agent of progress.

RMA Journal

Hotels the Fifth Food Group


Published: Apr 01, 2013 by RMA Journal
Authors: G. Jason Goddard
Subjects: Economics, Finance, Business & Industry

Article describes how the valuation of hotel properties differs from other more traditional forms of commercial real estate.

RMA Journal

A World of Herf: The Importance of Market Concentration in CMBS Risk Assessment


Published: Dec 01, 2012 by RMA Journal
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

Article summarizes the importance of the Herfindahl Index in CMBS risk assessment and introduces the use of the Hirschman-Herfindahl Index in a real estate market risk assessment context.

Springer Publishers

Real Estate Investment: A Value Based Approach (Springer Textbook)


Published: Jul 12, 2012 by Springer Publishers
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

Text Book on Commercial Real Estate: The focus is primarily on the valuation of leased properties such as apartment buildings, office buildings, retail centers, and warehouse space, rather than on owner occupied residential property.

RMA Journal

The Good the Bad and 1031 Exchange


Published: Sep 15, 2011 by RMA Journal
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

Article summarizes the benefits of 1031 exchanges for real estate investors as well as potential pitfalls that may occur when the focus is purely on the tax benefits and not on quality property selection.

RMA Journal

The Crowd is Untruth: The Problem of Cap Rates in a Declining Market


Published: Jan 25, 2011 by RMA Journal
Authors: G. Jason Goddard, Bill Marcum
Subjects: Economics, Finance, Business & Industry

There is an alternative to relying on market-based determinants for cap rates in a declining market or in a market lacking comparable sales. Article was published as cover article for March 2011 RMA Journal (pp. 26-32).