Mel  Lim Author of Evaluating Organization Development
FEATURED AUTHOR

Mel Lim

Founder & President
Maspira Groupe

Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Mel is currently the President of Maspira Groupe, a startup consultancy and serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness.

Biography

Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record
for growing and scaling companies has positioned her as one of the most sought-after
consultants in the tech and software startup scene. Traditionally trained in architecture, this
Malaysian-born Chinese immigrant, single mother and serial entrepreneur from humble
beginnings began her career designing retail centers, casinos, stadiums, and hotels in Asia,
Europe, and the US. Mel went on to found an innovation strategy and design agency that
has garnered hundreds of industry accolades. Recognizing her knack for building businesses
and products, Mel took her hybrid international background in design and strategy, and
accelerated technology startups to multi-million dollar, revenue-generating enterprises,
positioning them as market leaders, global brands, and some of the fastest growing, most
innovative tech companies in the world. Her current and past clients include well-known
names like Varonis, Axure, LeEco, Tata, Intel, Comcast, and Zeeto.

Mel is currently the President of Maspira Groupe, a startup consultancy focusing on product
development and growth strategies. She serves on multiple advisory boards, and lectures
worldwide on crafting innovative experiences through mindfulness. Mel recently completed
a book (due to be released in May, 2018) entitled Turtle Design in a Rabbit Age. Published by
CRC Press, her book offers a platform to help people achieve equanimity and find meaning
in their work and lives through mindfulness, and companies to craft value by reframing
their approach to impact creation and experience design. Always in motion, Mel commutes
between sunny San Diego and NYC, and teaches her two boys how to draw like pros.

​Clients / LeEco, Tata Consulting Services, Comcast, Intel, Zeeto, Tivo, Varonis, and Axure

Industry Experience / B2B, B2C, AI, VR, SAAS, IOT, big data, cybersecurity, consumer electronics, luxury, retail, hospitality, V2X

Advisory Roles / The New Historia | The New School, Upflex NYC

Areas of Research / Professional Expertise

    — Fundraising & Roadshows Preparation
    — Brand Development & Storytelling
    — Business Innovation & Growth Strategy
    — Product Development & Strategy
    — Experience Design
    — Channel Marketing
    — Design Thinking Training & Workshops

Personal Interests

    Flying, music, dance, language, travel, jewelry design, philanthropy

Websites

Books

Featured Title
 Featured Title - LIM - Turtle Design - 1st Edition book cover

Photos