James  Sale Author of Evaluating Organization Development

James Sale

Creative Director
Motivational Maps Limited

James has had 25 years of intensive experience in training and mentoring people and helping them and their organisations realise their full potential. Motivation and mentoring guru and creator of Motivational Maps. He is passionate about learning, about sharing, and about others seeing what they can truly achieve.


James Sale is the creator of Motivational Maps and the founder of Motivational Maps Ltd. He is a speaker, writer and thought leader in the worldwide movement to transform how management works by enabling the ego-centred, fear-based Twentieth Century top-down control model to be superseded by a Twenty-First Century dynamic, bottom-up, engagement focused approach. His three books, Mapping Motivation, Mapping Motivation for Coaching, and Mapping Motivation for Engagement published by Routledge, are the definitive texts on how to do this by specifically addressing the question of employee motivation and its correlation with performance, productivity and profitability. James has over 500 management consultants and business coaches in 14 countries that are licensed to use his product with corporates, small and medium sized businesses, and public sector organisations.

Areas of Research / Professional Expertise

    Alongside this motivational work, James has been a writer for 50 years, and has had over 40 books published, including 7 collections of poetry, as well as books from Macmillan/Nelson (The Poetry Show volumes 1, 2, 3), Pearsons/York Notes (Macbeth, Six Women Poets), and other major publishers (Hodder & Stoughton, Longmans, Folens, Stanley Thornes) on how to teach the writing of poetry. His poems have appeared in many magazines in the UK and USA. He is on the Advisory Board of The Society of Classical Poets (New York). He has had over 400 blogs published, many on literary themes and reviews, online as well as in magazines. Since 2018 he has been a regular feature writer on culture for New York’s The Epoch Times.

Personal Interests

    Shakespeare, Dante & poetry.



Featured Title
 Featured Title - Mapping Motivation for Coaching: Sale - 1st Edition book cover



Motivation for Top Performing Teams

Published: Jan 20, 2021 by Typepad
Authors: James Sale

The thing is, technology is a ‘thing’ – inanimate, inert, and highly biddable. Which is why it is the go-to solution for most organisations. In other words, it is a convenient way of avoiding the people issue. Real and sustained productivity comes from people: highly motivated, highly skilled and highly directed people. But creating or forming such people is really complex – not like installing a new computer system.


Going into 2021: What should we be thinking?

Published: Jan 11, 2021 by LinkedIn
Authors: James Sale
Subjects: Business, Management and Accounting

We know that security is a primary human desire and that whenever we don’t have it, we feel – at the least – uneasy, and sometimes much worse. It is also certainly true that 2020 has been a year unlike any other in terms of the uncertainty and fear that it has generated. We would probably need to go back to World War 2 to find a comparable – or even worse – period of time.

The Epoch Times

More Dante Now, Please! (Part 1): How Dante Provokes Thinking

Published: Oct 19, 2020 by The Epoch Times
Authors: James Sale
Subjects: Literature

Even one canto of the 100 that constitute the whole poem is full of surprise, mystery, emotion, mythology, philosophy, and much more, including, especially, what we all want to know about—people, their predicaments, and their conditions, all sorts of them.

The Epoch Times

Finding the True Self: Odysseus’s Journey, Part 1 An ancient personality tool, the enneagram

Published: Mar 26, 2019 by The Epoch Times
Authors: James Sale
Subjects: Literature

There is some dispute among experts as to the exact origins of the Enneagram, but according to Judith Searle in her book “The Literary Enneagram,” the Enneagram was known as early as 2500 B.C. in Babylon or the Middle East, and that its symbol was familiar to the Greek mathematician and philosopher Pythagoras (circa 582–507 B.C.). So this easily means that Homer could have been familiar with the Enneagram and incorporated it into his masterwork.


The power of Three

Published: Feb 18, 2021

James Sale discusses the power of 3...

Becoming an Authority

Published: Feb 18, 2021

James Sale and Steve Jones discuss the benefits of becoming an authority and finding ways to demonstrate and share your expertise. James and Steve are co authors of Mapping Motivation for Engagement