I have both an academic and professional background in health communication and public relations. My current research studies the economy of emotions in publication communication. I just published the book Strategic Communication and Deformative Transparency. Persuasion in Politics, Propaganda, and Public Health (Routledge) about the role of the visually grotesque in communication campaigns. My next publication will be focused on the study of the kitsch in public communication as a manifestation of “sentimentalism” and not only of “bad taste.” This research program is part of larger reflection about the sensible and senses in different communication situations, in collaboration with colleagues from the University of Ottawa. I am also interested in healthcare policies and political communication in Latin America, where I have developed research-action projects to enhance the advocacy capabilities of non-governmental organizations. Before moving to Ottawa, I was the Healthcare Practice Director at Burson-Marsteller Latin America, based in Miami.
Areas of Research / Professional Expertise
Health communication; public relations; institutional communication; political communication; discourse and public policy; international communication.