Anthony  Larsson Author of Evaluating Organization Development
FEATURED AUTHOR

Anthony Larsson

Postdoctoral Researcher
Karolinska Institutet

I am a postdoctoral researcher at the Institute of Environmental Medicine (IMM) at Karolinska Institutet. My research interests include innovation management, entrepreneurship, digitalisation, FinTech, customer loyalty, branding, research infrastructures, organisational failure etc. I am always looking for interesting research projects and/or an exchange of ideas, so do feel free to contact me if you have a project you wish to discuss, or if you are in need of any particular insights!

Biography

I am a postdoctoral researcher at the Institute of Environmental Medicine (IMM) at Karolinska Institutet, currently working on a digitalisation project concerning artificial intelligence (AI) and its role in helping managers make more informed decisions.

I was formerly a researcher at the Stockholm School of Economics Institute of Research (SIR), where I also served as an author project manager, and editor-in-chief of two books funded by the Swedish Internet Foundation (IIS), “Digital Transformation and Public Services: Societal Impacts in Sweden and Beyond” (Routledge, 2020) and “The Digital Transformation of Labor: Automation, the Gig Economy and Welfare” (Routledge, 2020). I also served as co-editor and contributing author to the book “The Rise and Development of FinTech: Accounts of Disruption from Sweden and Beyond” (Routledge, 2018), also funded by IIS.

I hold a Ph.D. from Karolinska Institutet. My past research interests include the building of customer loyalty in digital banking (Larsson & Viitaoja, 2017) and in the insurance sector (Larsson & Broström, 2020), the need for Research Infrastructures (Larsson, 2017), stakeholder analysis (Larsson, 2013), deliberative vs. collaborative organisation formation (Larsson, Savage, Brommels & Mattsson, 2018), the effects of FinTech on the perception of traditional bank managers (Larsson, 2018), Skunk Works as a distinct form of entrepreneurship (Larsson, 2019), scientific controversies (Larsson, 2020). I am also interested in management, organisational studies, entrepreneurship, innovation studies, digitalisation, branding, stakeholder analysis, political science, anthropology, psychology and qualitative research methods.

I have presented work at the International Academy of Business and Public Administration Disciplines (IABPAD), Honolulu, Hawaii. I have reviewed for the “Hawaii International Conference on System Sciences (HICSS)”, and the “International Journal of Bank Marketing”. I have also reviewed book proposals for Routledge. I have previously served as an Alternate Member of the “SACO Council at Karolinska Institutet” and as a panel expert at the “Swedish Higher Education Authority (UKÄ)”.

I am always looking for interesting research projects and/or an exchange of ideas, so do feel free to contact me if you have a project you wish to discuss, or if you are in need of any particular insights!

Areas of Research / Professional Expertise

    Innovation management
    Management
    Futures studies
    Scientific controversies
    Organisational studies
    Organisational failure
    Entrepreneurship/Team entrepreneurship
    Digitalisation
    Project management
    Customer loyalty
    Branding
    Life Sciences
    Medical Science
    Biobanking
    Research Infrastructures
    FinTech
    Skunk Works
    Stakeholder analysis
    Political science
    Anthropology
    Psychology
    Qualitative research methods

Personal Interests

    Academic writing
    Creative writing
    Research
    Publishing
    Sailing
    Fitness

Websites

Books

Featured Title
 Featured Title - Digital Transformation Public Services: Larsson - 1st Edition book cover

Articles

Marketing Intelligence & Planning Vol. 38 No. 2, pp.151–166.

Ensuring customer retention: Insurers’ perception of customer loyalty


Published: Apr 08, 2020 by Marketing Intelligence & Planning Vol. 38 No. 2, pp.151–166.
Authors: Anthony Larsson; Ellen Broström
Subjects: Business, Management and Accounting

Customer retention still presents a challenge in today’s increasingly digitalised business environment. The insurance industry has recently begun its digitalisation process and is struggling with customer retention. Hence, the purpose of this paper is to investigate the recurrent trends in the academic discourse surrounding this topic. Expressed as a “conditional statement” this is summarised as: “IF [most recurring] THEN [need for further research]”.

Accountability in Research, Vol. 27 No. 2, pp. 57–79.

From cold fusion to cold storage: A comparative case study of how organizational champions caused two scientific megaprojects to fail


Published: Jan 31, 2020 by Accountability in Research, Vol. 27 No. 2, pp. 57–79.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

This study investigates the involvement of how “champions” contributed to the rapid failures of the 1980s case of the cold fusion initiative NCFI in Utah, and the 2000s case of BBMRI.se, the Swedish node of a biobank harmonization initiative, and how these two examples would become “failed scientific megaprojects”.

Journal of Nonprofit & Public Sector Marketing, Vol. 31 No. 4, pp. 349-377.

Celling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure


Published: Dec 03, 2019 by Journal of Nonprofit & Public Sector Marketing, Vol. 31 No. 4, pp. 349-377.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting, Work & Organizational Psychology, Communications Studies

This interview study investigates how managers/associates of a failed distributed large-scale Research Infrastructures perceived their brand and the role mindsharing played in light of the organisation’s ultimate failure. The study’s implication is for branding to account more for social and individual motivations and less for instrumental motivations, e.g. mission statements.

Journal of Research in Marketing and Entrepreneurship, Vol. 21 No. 1, pp. 37-54.

The Seven Dimensions of Skunk Works: A New Approach and what Makes it Unique


Published: Jul 08, 2019 by Journal of Research in Marketing and Entrepreneurship, Vol. 21 No. 1, pp. 37-54.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

This paper aims to study the definition and formation of Skunk Works and how it may present itself as a viable theoretical alternative to other mainstream concepts of collective/corporate entrepreneurships, while dissecting some of the prevalent misconceptions of the extant literature regarding the application of Skunk Works.

Biopreservation and Biobanking, Vol. 15 No. 4, pp. 375-383.

The Need for Research Infrastructures: A Narrative Review of Large-Scale Research Infrastructures in Biobanking


Published: Oct 23, 2018 by Biopreservation and Biobanking, Vol. 15 No. 4, pp. 375-383.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting, Research Methods

The purpose of this study was to document publications addressing the current debate on large-scale distributed medical and/or biobank Research Infrastructures and identify the most pressing issues discussed by these articles through a narrative review.

Entrepreneurship Research Journal, Vol. 9 No. 3, pp. 20170115.

The 4 I's of Entrepreneurship: A Study of the Entrepreneurial Perspectives behind A Failed Large-Scale Distributed Research Infrastructure


Published: Jul 09, 2018 by Entrepreneurship Research Journal, Vol. 9 No. 3, pp. 20170115.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting, Work & Organizational Psychology, Communications Studies

This case study investigates whether collective entrepreneurial team cognition remains consistent throughout all stage processes when setting up a large-scale, distributed research infrastructure. A new “action phase model” was devised, known as the “4 I’s of entrepreneurship", with each “I” elucidating the entrepreneurial rationale behind various stages of the creation process: Intention, Initiation, Implementation and Introspection.

Social Science Information, Vol. 57 No. 2, pp. 196-222.

Structuring a Research Infrastructure: A Study of the Rise and Fall of a Large-scale Distributed Biobank Facility


Published: Jun 01, 2018 by Social Science Information, Vol. 57 No. 2, pp. 196-222.
Authors: Anthony Larsson; Carl Savage; Mats Brommels; Pauline Mattsson
Subjects: Business, Management and Accounting

This study analyses the perceived key interests, importance, influences and participation of different actors in harmonizing the processes and mechanisms of a distributed research infrastructure.

International Journal of Bank Marketing, Vol. 35 No. 6, pp. 858-877.

Building Customer Loyalty in Digital Banking: A Study of Bank Staff’s Perspectives on the Challenges of Digital CRM and Loyalty


Published: Aug 31, 2017 by International Journal of Bank Marketing, Vol. 35 No. 6, pp. 858-877.
Authors: Anthony Larsson; Yamit Viitaoja
Subjects: Business, Management and Accounting, Communications Studies

The purpose of this paper is to investigate the perceptions among representatives from various established major Swedish banks in how they experienced the digitalisation process and its impact on customer relations.

Ibnosina Journal of Medicine and Biomedical Sciences (IJMBS), Vol. 9 No. 1, pp. 3-11

Taking the Next step in Biobanking Research Infrastructures: A Narrative Overview


Published: Jan 01, 2017 by Ibnosina Journal of Medicine and Biomedical Sciences (IJMBS), Vol. 9 No. 1, pp. 3-11
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

The present study is a qualitative narrative overview aimed at evaluating published studies on medical and/or biobank research infrastructure. Web of Science (WOS) and PubMed databases were searched to find studies on largescale medical research infrastructures.

International Journal of Decision Sciences, Vol. 5 No. 1, pp. 65-79.

Friends or Foes? Stakeholders of Large-Scale Life-Sciences Research Infrastructure


Published: Jul 01, 2013 by International Journal of Decision Sciences, Vol. 5 No. 1, pp. 65-79.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

This study analyses the prospects of engaging stakeholders in large-scale research infrastructures.

International Academy of Business and Public Administration Disciplines (IABPAD) Conference Proceedings, Honolulu, HI

Friends or Foes? Stakeholders of Large-Scale Life-Sciences Research Infrastructures


Published: Aug 03, 2012 by International Academy of Business and Public Administration Disciplines (IABPAD) Conference Proceedings, Honolulu, HI
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

Oral presentation held at International Academy of Business and Public Administration Disciplines (IABPAD) summer conference (Track: Business and Public Administration /Health Care Session), DoubleTree by Hilton Alana Waikiki Hotel, Honolulu, Hawaii, USA, August 3, 2012. Presentation printed in Conference Proceedings.

Biobank SWEDEN, Vol. 1 No. 4, pp. 11-11.

Pharmaceutical Industry Perspectives on Biobanking


Published: Dec 12, 2011 by Biobank SWEDEN, Vol. 1 No. 4, pp. 11-11.
Authors: Anthony Larsson
Subjects: Business, Management and Accounting

On September 29, 2011, the Swedish Academy of Pharmaceutical Sciences arranged a seminar on Biobanking, with particular reference to the development of the biobanking field from the pharmaceutical industry perspective. The seminar had 57 attendants, representing many different companies and other stakeholders. This article provides an insight in the interaction between the biomedical industry and the academic sector, and the potential impact on the development of the biobanking field.

Photos

News

Digitalization and its impact on welfare and labor: What does it mean for entrepreneurs and innovators?

By: Anthony Larsson
Subjects: Business, Management and Accounting

Digitalization and digital transformation affects everyone to some extent or another. As the welfare services and the labor sector are becoming increasingly more digitalized, many of us stop to ask ourselves what our future will look like. Will welfare services become more accessible or less? Will we keep the jobs that we have now, or will we need to reskill? Who wins and who loses as a result of the technological development? And what new innovations and services can we expect within the next few years?

These questions are discussed in two recent books published by Routledge. They explore topics such as telemedicine, EdTech, predictive health care, blockchain, digital dentistry, citizen protection, circular economy, GDPR, substitution of labor, gig economy, the “cashless” society, and many more.

During this lecture, the many speakers and panelists (consisting of some of the books’ authors) will share their insights and different perspectives on these important topics. You will learn more about:

- How commercialization of welfare services will affect the availability of such services, and what service innovations we can expect to see in the future.
- The implications of telemedicine, and how it will affect the extant welfare.
- How circular economy can provide opportunities for entrepreneurs in a digitalized society.

Presenting our recent book, “The Rise and Development of FinTech”

By: Anthony Larsson
Subjects: Economics, Finance, Business & Industry, Literature

This following article was commissioned by Chinese University of Hong Kong for their online publication "Machine Lawyering". The article presents our book “The Rise and Development of FinTech: Accounts of Disruption from Sweden and Beyond” (Routledge, 2018) and discusses some additional context against the backdrop in which the book was written.

The Nordic Region at the forefront of global financial innovation

By: Anthony Larsson
Subjects: Business, Management and Accounting, Economics, Finance, Business & Industry

Text by Peter Wiklund (auto-translated from its Swedish original text)

 

The Nordic Region at the forefront of global financial innovation

More focus on the individual, lots of new technology and a Nordic region that is at the forefront. These are some of the important trends in the banking and finance industry right now.

Customers can take advantage of new and individualized services, while the banks must find themselves in close cooperation with new players. These are some of the effects of digitization in the banking and finance industry.

The digitialzation of the financial industry has been going on for a long time, and a milestone was when the first Swedish Internet bank opened in December 1996. Already, a development started, which is still ongoing, namely with increased self-service and to find new ways to interact with their customers.

- According to a study by Gartner, 85 per cent of all customer interaction within banks is expected to be managed without any human contact in 2020, as there are so many new channels available, says Anthony Larsson, researcher at the Stockholm School of Economics.

Comfortable solutions

An effective communication and self-service is of course something that most customers value, but there are also big profits for the banks. Another survey points to substantial cost savings for the global big banks by switching to "chatbots" in customer communication - this can be as much as eight billion dollars up to and including 2022.

Bank customers would like to have comfortable solutions, such as a "one-stop shop" where all their cases can be done in one and the same place quickly and easily, says Anthony Larsson.

- One of the challenges for the traditional banks is that many of today's customers feel so well-informed and knowledgeable - at the same time as they have overestimated their own knowledge, that they sometimes risk acting self-inflicting and choosing solutions that are not always optimal for themselves.

Customer loyalty with individualization

Like many other industries, the finance industry can also benefit from the large amounts of data generated by all transactions performed.

- Big data and analyzes can be used for individual adaptation, which in turn can contribute to securing customer loyalty, says Anthony Larsson.

For loyalty may be needed, as existing banks are gaining more and more competition from niche banks and brand new players who move around the edge of the traditional playing field. Old business models are questioned by startup companies within FinTech, that is, companies that combine the latest technologies with financial services.

- The new FinTech companies can act in a more quick, flexible manner while acting in a more focused manner to a greater extent than many large banks can do. This has caused the traditional banks to act and embrace many of the things FinTech did at an early stage, such as increased use of omni channels.* Other banks, such as Goldman Sachs, have already introduced artificial intelligence and machine learning into some of their solutions.

New forms of authentication

The next big technical step in the financial industry can be about the constantly hot topic of authentication, Anthony Larsson believes.

- There is currently a lot of development and discussions about biometric authentication, such as fingerprint and face recognition. The idea is for it to be a more advanced security solution, while it will be even easier for customers to gain immediate access to their services without having to concern themselves with, for example, passwords and pin codes.

However, there is still some way to go before it will be used practically to any great extent, he says.

- This is mainly due to the fact that the technology has not gained trust among the majority of the customers yet. A study conducted in eleven different countries shows that only 46 percent feel they trust in biometrics. Such concern is not entirely unwarranted, as there are scientific studies that have shown deficiencies, such as one showing that twins have been able to manipulate a voice recognition system.

Opens for external companies

"Open banking" is something else that has meant a big change for the industry. A new EU directive states that the banks are obliged to have a kind of open developer interface so that external companies are given the opportunity to offer services to the bank's account holders.

- It has meant a big change, although it has been slow in the beginning. But now more and more banks are opening a form of developer portals so that, in particular, startup companies within FinTech can create innovative solutions that are "on top" of the bank's data, says Michael Juul Andersen, Chief Revenue Office (CRO) at Spiir.

Danish Spiir is an example of a newly started FinTech company that has benefited from this opportunity. With their solution, hundreds of thousands of Danes can now manage their budgets, control their expenses and find cheaper alternatives for their fixed costs.

Developing in networks

One trend that goes hand in hand with the development of open banking is that there is increasing development work that takes place in networks or close collaborations with widely differing partners. A survey shows that more than four fifths (84%) of traditional industry players are now actively seeking partnerships with FinTech companies. They seek out these to get support in digitization processes and to create innovative digital services for their customers. One concrete example is that in 2018 Danske Bank chose to invest and become a partner in Spiir.

- The trend will be towards the customer being offered more and more services that are individualized and transparent, so that they get full control of their finances - regardless of whether they are, for example, a customer of several banks at the same time, says Michael Juul Andersen.

High digital maturity in the Nordic countries

Nordic FinTech companies have a good reputation internationally, thanks to companies such as Klarna, iZettle, Coinify, Lendino and Fixura.

- In a global comparison, the Nordic region is at the forefront of financial innovation. The Nordic finance companies have a high digital maturity, and we now see a solid infrastructure for innovation and access to bank data. The EU directive PSD2 opens for account-to-account payments and will definitely create many alternative payment methods to the existing cards. It will be a "game changer" for payments, says Michael Juul Andersen.

* Omnikanal here entails a coordinated customer contact between different channels, so that the customer experiences a holistic solution.

3 important technological trends in the financial world

Machine Learning

Artificial intelligence and machine learning will mean that more and more banking services can be automated, including various types of advice.

Big data

Analyzes of the large amounts of data generated by bank customers' transactions can be used to personalize services and products.

Open banking

According to the relatively new EU directive PSD2, a bank must "open up" to actors who want to develop new services and products to the bank's customers.

Bubbles: Crypto Currency

It is a clear technology trend in the industry, but it is still unclear exactly how crypto currencies - and perhaps especially the actual block chain technology - will affect the financial industry.

His doctoral thesis covers the discontinued biobank initiative

By: Anthony Larsson
Subjects: Business, Management and Accounting

Doctoral student Anthony Larsson will defend his doctoral thesis on 12 December at Karolinska Institutet.  The thesis covers the fate of biobank initiative BBMRI.se, which was ultimately discontinued by the Swedish Research Council following an investigation. In his thesis, Anthony Larsson describes why the initiative failed. However, his work began on completely different premises.

Anthony Larsson was recruited to Karolinska Institutet, KI, in august 2011 and was employed as a doctoral student at KI in January 2012, to analyse the process of building a biobank infrastructure. But as time progressed, a lingering discontent was directed towards KI, which served as the host university for the biobank initiative, BBMRI.se. Some of the six other member universities that also participated in the initiative felt that KI gave itself undue favours.

 

“I hope this thesis will provide a scientific contribution to something that is new and unchartered, such as this complex type of infrastructure that is spread across several geographic areas and buildings, but it may also be seen as a form of “cautionary tale” regarding what could happen if you fail to respond to warning signals in time,” says Anthony Larsson, doctoral student at the Department of Learning, Informatics, Management and Ethics (LIME) at Karolinska Institutet.

A biobank stores human tissue samples and blood samples etc. for research purposes. When BBMRI.se (BioBanking and Molecular Resource Infrastructure of Sweden) was launched in 2009, it was the hitherto largest investment ever made in a medical infrastructure by the Swedish Research Council (VR) and was part of the EU-initiated umbrella organisation BBMRI.eu.

Different interpretations about funding distribution

BBMRI.se had a rather distinct structure with eight work packages, containing for example molecular analytics resources, ethics and law, biobanks informatics, physical biobanks, etc.

“Reports were submitted to KI in a yearly basis, which in turn reported to VR. This meant that the organisation was very segmented and created some friction with the BBMRI.se management at KI because there were different interpretations as to how the funds were to be distributed,” says Anthony Larsson.

Apart from literature studies, the core of his thesis is comprised by qualitative interviews with the organisation’s leading researchers, which allowed Anthony Larsson to follow the development.

Further funding was halted

After KI found itself on the receiving end of criticism, VR decided in 2016, following an internal and external investigation, to halt further funding and discontinue the venture. The critics alleged that KI did not adhere to the stipulations made by the consortium agreement as originally agreed upon.

Already in VR’s first evaluation from 2012, it was indicated that there were unclear structures, particularly in relation to the host university, KI, and the other actors.

As the discontent escalated, the premises for Anthony Larsson’s thesis were altered.

From the outset there had been a common vision within BBMRI.se, but this dissipated in time. One of the articles in the thesis discusses what happens when actors in an organisation have different perceptions of the mission statement and act according to their own convictions.

“When there’s no insight into what’s being done on an overarching level or in the other work packages, it leads to uncertainty, whereby actors start pulling in different directions while only focussing on their own affairs, which leads to fragmentation in the organisation,” says Anthony Larsson.

A problematic vertical-oriented organisation

The thesis shows that a large part of the problem was that BBMRI.se had a vertical-oriented organisation without intermediate level feedback.

“The organisation had needed more checks and balances during the different projects to ensure that it was progressing in the right direction. KI also reacted much too late to the criticism and much could have been resolved through talks,” says Anthony Larsson.

The thesis work has not been without its challenges, especially after the VR decision to cancel further funding to BBMRI.se.

“I’ve had to revise some of my articles to get them to reflect the reality since the outcome was something altogether different but this also made it more interesting and powerful,” says Anthony Larsson.

New national organisation for biobanks in 2018

In 2018, BBMRI.se became part of a new national organisation for biobanks, Biobank Sweden, this time with Uppsala University as the host university.

“Upon defending my thesis, I shall look forward to having an opportunity to discuss my dissertation and its outcome,” says Anthony Larsson.

After obtaining his Ph.D., Anthony Larsson will continue his research on digitalisation at the Stockholm School of Economics. He will also participate in a two-year research project, which seeks to understand how artificial intelligence may be used to affect the decision-making process for corporate boards in the future.

Text: Helena Mayer

Videos

Digitalization and its impact on welfare and labor

Published: Dec 10, 2019

Open Estrad lecture on December 10, 2019. Theme: "Digitalization and its impact on welfare and labor: What does it mean for entrepreneurs and innovators?"

Welcome to the future of FinTech

Published: Mar 19, 2018

With Swedish companies like Klarna and iZettle challenging traditional financial services, FinTech has become a hot topic over the last few years. Now you have the opportunity to listen to the authors of the upcoming book "The Rise and Development of FinTech - Accounts of Disruption from Sweden and Beyond" (Routledge, 2018).