FEATURED AUTHOR
Letizia Affinito
I have worked for over 25 years in Strategic Marketing Communications both as manager and consultant. I have a PhD in Management and teach as Adjunct Professor of Management at Saint John’s University and Boston College. My education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.
Biography
Founder and CEO of Brandnew MC, I have worked for over 25 years in Strategic Marketing Communications both as manager and consultant. I advise several multinational companies and organizations on online/offline communication strategy matters.Author of the books Socialize Your Patient Engagement Strategy, e-patient e social media, and Empowering the Connected Physician in the E-Patient Era, I have a PhD in Management and teach as Adjunct Professor of Management at Saint John’s University. and Boston College.
My education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.
Prior to founding Brandnew Marketing Communications, I worked at Serono where she I responsible for marketing and sales activities in the Endocrinology and Metabolism Business Unit. While at Serono I was "featured in a "success story" that was included in the global company magazine “Paradigm”.
Previously, I worked as a manager for Burson Marsteller in Rome where I was responsible for business development, strategic communication, media relations, activities/tactics implementation and budget management and control.
Prior to that, I was a product manager for Merck Sharp & Dohme where, also as a member of the European Management Development Team, I was responsible for marketing and sales activities of the antibiotic TIENAM (Hospital Business) in Rome, Italy.
Education
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PhD Management at Catholic University of Sacred Heart Milan
CSS in Business Administration, Harvard University, USA,1994
Bachelor Degree Economics, Federico II, Naples, 1991
Areas of Research / Professional Expertise
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Digital marketing and communication
Patient empowerment
Physician empowerment
Value creation in the digital era
Personal Interests
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Yoga & Meditation
Business readings
Novels