Letizia  Affinito Author of Evaluating Organization Development
FEATURED AUTHOR

Letizia Affinito

Dr
Strategic Marketing Consultant and Lecturer

I have worked for over 25 years in Strategic Marketing Communications both as manager and consultant. I have a PhD in Management and teach as Adjunct Professor of Management at Saint John’s University and Boston College. My education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

Biography

Founder and CEO of Brandnew MC, I have worked for over 25 years in Strategic Marketing Communications both as manager and consultant. I advise several multinational companies and organizations on online/offline communication strategy matters.
Author of the books Socialize Your Patient Engagement Strategy, e-patient e social media, and Empowering the Connected Physician in the E-Patient Era, I have a PhD in Management and teach as Adjunct Professor of Management at Saint John’s University. and Boston College.
My education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.
Prior to founding Brandnew Marketing Communications,  I worked at Serono where she I responsible for marketing and sales activities in the Endocrinology and Metabolism Business Unit. While at Serono I was "featured in a "success story" that was included in the global company magazine “Paradigm”.
Previously, I worked as a manager for Burson Marsteller in Rome where I was responsible for business development, strategic communication, media relations, activities/tactics implementation and budget management and control.
Prior to that, I was a product manager for Merck Sharp & Dohme where, also as a  member of the European Management Development Team,  I was responsible for marketing and sales activities of the antibiotic TIENAM (Hospital Business) in Rome, Italy.

Areas of Research / Professional Expertise

    Digital marketing and communication
    Patient empowerment
    Physician empowerment
    Value creation in the digital era

Personal Interests

    Yoga & Meditation
    Business readings
    Novels

Books

Featured Title
 Featured Title - Empowering the Connected Physician in the E-Patient Era: Affinito - 1st Edition book cover