Lynn R Kahle Author of Evaluating Organization Development
FEATURED AUTHOR

Lynn R Kahle

Sports Mktg Prog. Dir, Vst. Scholar, Prof.
Pace Univ.

Lynn R. Kahle is a consumer psychologist with a Ph.D. from the University of Nebraska--Lincoln. His research explores the importance of values, attitudes, and lifestyles among fans and consumers. Marketing communications, sustainability, religion, and cross-cultural issues are among the topics his research has addressed.

Biography

Kahle is Professor Emeritus at the University of Oregon, where he was Founding Director of the James Warsaw Sports Marketing Center and spent more than a decade as Marketing Dept. Head in the Lundquist College of Business.  He held a 2-year post-doctoral fellowship at the University of Michigan and served on the faculty at the University of North Carolina.  

He has earned many awards.  Lynn received the Stotlar Award for lifetime contributions to education in sports business from the Sport Marketing Association.  He also received the Distinguished Career Contributions to the Scientific Understanding of Sports Business from American Marketing Association Sports SIG and the Lifetime Achievement Award from the American Marketing Association Consumer Behavior SIG.  He received the Albert Nelson Marquis Lifetime Achievement Award in 2018.

He has served as President of the Society for Consumer Psychology, as Chair of the Sports and Special Events Special Interest Group in the American Marketing Association, and as a member of the American Psychological Association (APA) Council of Representatives. He has served as Chair of the APA Membership Board in 2019.  He was previously Editor of Sport Marketing Quarterly.  

Areas of Research / Professional Expertise

    His consumer psychology research explores the importance of values, attitudes, and lifestyles among fans and consumers.  Marketing communications, sustainability, religion, and cross-cultural issues are among the topics his research has addressed.

Personal Interests

    In his volunteer work he has advocated for human rights and for eradication of hunger.  He enjoys tennis, hiking, music, and traveling.

Websites

Books

Featured Title
 Featured Title - Consumer Social Values - 1st Edition book cover

Articles

Sport Marketing Quarterly

The Linguistics of Social Media: Communication of Emotions and Values in Sport


Published: Jun 06, 2019 by Sport Marketing Quarterly
Authors: Lee, Christopher, and Lynn R. Kahle
Subjects: Sports and Leisure

Teams and apparel companies tweet value-consistent messages.

News

Indie Girl Chapter

By: Lynn R Kahle
Subjects: Consumer Psychology, Psychology

In Consumer Social Values Lynn co-authored one chapter that is an autobiographical account of how to use an Indie Girl blog entrepreneurially.  Since the chapter stresses authenticity, inquiring minds want an explanation.  His first response is to refer to that old cartoon showing a canine at a computer keyboard with the caption, "On the internet, no one knows you're a dog."  Inspirational words to all Kahles (pronounced like the dog, collies).  The better answer is that he picks co-authors carefully.  Thanks, Rachel Larsen.

Videos

Kahle on Visiting Cambodia

Published: Jun 07, 2019

Kahle describes Fulbright trip to Cambodia for the University of Oregon.

A Labor of LOV

Published: Jun 06, 2019

Describes research on the List of Values. Rated PG-13 for violence and full-frontal eyelash fluttering.