Jose Antonio Baptista Author of Evaluating Organization Development

Jose Antonio Baptista

Senior Consultant
J&R Consultoria Ltda

José holds a degree in Electrical Engineering and CMRP and CAMA certifications. He has more than 41 years of career in maintenance, reliability, and engineering. Traveled to more than 30 countries to evaluate maintenance organizations in diverse industrial segments, providing support and training on maintenance and reliability. Currently, he delivers consultancy services specialized in industrial maintenance, asset management, and reliability to customers worldwide.


José Baptista has 40 years of experience in the field of maintenance and reliability engineering,
including 15 years at ABB, where he held several positions, highlighting ABB Full Service®
Site Manager, Consulting, and Engineering Manager in Brazil. He was also the Regional
Manager in North America and Global Reliability Technology Manager.
He has traveled to over 30 countries, doing technical training, assessing maintenance and
reliability organizations, and supporting ABB Full Service® sites.
Before joining ABB, José worked as a maintenance manager at Bandag (now Bridgestone
Bandag, LLC), as a process and project engineering manager at Fairchild Semiconductor and as
the head of electrical and instrument maintenance in Pirelli, when he started his career.
He received B.S. degree from Faculdade de Engenharia Industrial in Brazil with a B.S. in
Electrical Engineering in 1979.
He is a Certified Maintenance and Reliability Professional (CMRP) by SMRP in the USA, and a
Certified Asset Management Assessor (CAMA) by World Partners in Asset Management
(WPiAM), Australia, and accredited by the National Institute of Metrology, Quality, and Technology, INMETRO, Brazil, as an expert for various types of assessments including engineering and related subjects.
In 2016, he started his own consulting company, along with his wife Rosana, named J&R
Consultoria em Gestão de Manutenção e Confiabilidade Ltda providing consultancy services
and training to customers worldwide.

Areas of Research / Professional Expertise

    Industrial Maintenance and Reliability


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