FEATURED AUTHOR

Joel E. Collier

Professor of Marketing
Mississippi State University

Joel E. Collier Ph.D. is the Tommy and Terri Nusz Professor of Marketing at Mississippi State University. Dr. Collier teaches structural equation modeling on the doctoral level and has published numerous articles in the top journals of his field using this technique. He has also worked as a consultant for the following firms: Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.

Subjects: Business, Management and Accounting, Consumer Psychology, Research Methods, Research Methods & Statistics

Areas of Research / Professional Expertise

Research Methods, Structural Equation Modeling, Customer Delight, Self-service Technology, Experiential Marketing

Books

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