Featuring a range of products, from accessible introductions and supplementary readings to cutting-edge research and reference, our Business, Management & Accounting books are written for students, instructors and researchers.
Routledge Business, Management & Accounting publishes a wide range of books in Human Resource Management, International Business, Leadership, Strategic Management and more. Browse new and forthcoming titles, learn about our series, and read the latest news from Routledge and our authors. You can also connect in person at conferences and events around the world.
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global…
Hardback – 2015-07-28
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is…
Paperback – 2015-06-23
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand…
Paperback – 2015-06-22
Web Programming for Business: PHP Object-Oriented Programming with Oracle focuses on fundamental PHP coding, giving students practical, enduring skills to solve data and technical problems in business. Using Oracle as the backend database, the book is version-neutral, teaching students code…
Paperback – 2015-06-02
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background…
Paperback – 2015-06-01
This new textbook on the Chinese economy clearly presents all that the world's second largest economy has accomplished, as well as what work remains to be done. As economic development in China for the last 30 years has been mostly "top down," this text focuses on the macroeconomic and monetary…
Paperback – 2015-04-28
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of…
Paperback – 2015-10-06
There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic…
Hardback – 2015-10-06
This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software,…
Hardback – 2015-10-05
Apple Academic Press
Routledge is pleased to offer a selection of accessible and diverse chapters from our Routledge-ISBE Masters in Entrepreneurship series, hand-picked with the entrepreneur and aspiring entrepreneur in mind.
Rick Aalbers and Wilfred Dolfsma answer questions about their new book, Innovation Networks: Managing the Networked Organization. Drawing on key themes from the book, Aalbers and Dolfsma explain organizational network analysis and its relevance and application for managers and consultants looking to encourage innovation within their organizations.
Charismatic Leadership author Elesa Zehndorfer is featured on Francine Stock new program that attempts to pin down the alluring yet elusive quality of charisma.
Routledge is pleased to have acquired Pickering & Chatto, a highly acclaimed and widely reviewed publisher of research and major works. With more than 750 titles in Economics, Social and Cultural History, Philosophy, Literature, and other subject areas within the Humanities and Social Sciences, we now have even more solutions for your research needs.
Click the link below to browse the newest Pickering & Chatto titles.
New from Routledge Reference!
Routledge publishes textbooks for the newest subject areas as well as the most established, and for students at all stages of their degree.
All our texts are widely researched and reviewed by active teachers in the field, and often trialed in courses to ensure they meet the needs of both lecturers and students. Our emphasis on pedagogy and text development, combined with lively and imaginative design, supports students with all the information they need for their course, and guides them to further study and independent learning.
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