204 Pages
by
Routledge
204 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why... Read more
Introducing the fourth channel; Developing the e-business plan; The online buying process; e-Branding - what is in a domain name?; Customer loyalty and the Internet; Developing best practice in e-business strategy; Best practice e-marketing; Best practice customer service online; Online customer relationship management; Permission and one-to-one marketing; e-Business case studies.
Biography
J. A. Matthewson
