E-books: Retail Marketing

  • Branding Diversity: New Advertising and Cultural Strategies book cover

    Branding Diversity

    New Advertising and Cultural Strategies, 1st Edition

    By Susie Khamis

    Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything…

    eBook – 2020-01-27
    Routledge
    Routledge Critical Advertising Studies

  • Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media book cover

    Food Advertising and Childhood Obesity

    Examining Food Type, Brand Mascot Physique, Health Message, and Media, 1st Edition

    By Fariba Esmaeilpour, Mitra Shabani Nashtaee

    This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of…

    eBook – 2020-01-17
    Routledge
    Routledge Studies in Marketing

  • Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry book cover

    Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    eBook – 2019-11-14
    Routledge
    Mastering Fashion Management

  • Retail Marketing book cover

    Retail Marketing

    1st Edition

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside…

    eBook – 2019-11-11
    Routledge

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    eBook – 2019-10-08
    Routledge

  • The Evolution of Luxury book cover

    The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    eBook – 2019-09-11
    Routledge

  • Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era book cover

    Ephemeral Retailing

    Pop-up Stores in a Postmodern Consumption Era, 1st Edition

    By Ghalia Boustani

    Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with…

    eBook – 2019-07-26
    Routledge
    Routledge Focus on Business and Management

  • Urban Food Marketing and Third World Rural Development: The Structure of Producer-Seller Markets book cover

    Urban Food Marketing and Third World Rural Development

    The Structure of Producer-Seller Markets, 1st Edition

    By T. Scarlett Epstein

    Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or barter economics to increasing participation in cash transactions. In many less developed countries…

    eBook – 2019-07-19
    Routledge
    Routledge Library Editions: Food Supply and Policy

  • Marketing Channel Strategy: An Omni-Channel Approach book cover

    Marketing Channel Strategy

    An Omni-Channel Approach, 9th Edition

    By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage…

    eBook – 2019-07-11
    Routledge

  • Corporate Social Responsibility, Social Justice and the Global Food Supply Chain: Towards an Ethical Food Policy for Sustainable Supermarkets book cover

    Corporate Social Responsibility, Social Justice and the Global Food Supply Chain

    Towards an Ethical Food Policy for Sustainable Supermarkets, 1st Edition

    By Hillary J. Shaw, Julia J.A. Shaw

    Food is a source of nourishment, a cause for celebration, an inducement to temptation, a means of influence, and signifies good health and well-being. Together with other life enhancing goods such as clean water, unpolluted air, adequate shelter and suitable clothing, food is a basic good which is…

    eBook – 2019-02-06
    Routledge
    Routledge Studies in Management, Organizations and Society

  • The Routledge Companion to the History of Retailing book cover

    The Routledge Companion to the History of Retailing

    1st Edition

    Edited by Jon Stobart, Vicki Howard

    Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades,…

    eBook – 2018-11-08
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Promotional Marketing book cover

    Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    eBook – 2018-05-15
    Routledge

2Series in Retail Marketing

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