Media Studies & Journalism: Telecommunications

  • Media, Telecommunications, and Business Strategy book cover

    Media, Telecommunications, and Business Strategy

    3rd Edition

    By Richard A. Gershon

    As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information…

    Paperback – 2020-07-20 
    Routledge

  • Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research book cover

    Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research, 1st Edition

    By Silvia Knobloch-Westerwick

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media…

    Paperback – 2020-06-01 
    Routledge
    Routledge Communication Series

  • Religion by Radio: Its Place in British Broadcasting book cover

    Religion by Radio

    Its Place in British Broadcasting, 1st Edition

    By Melville Dinwiddie

    This book, first published in 1968, describes the development of religion by radio, and its influences on people both inside and outside the Church. It tells of experiment and practice, of acceptance and rejection, of inspiration and comfort in peace and war, and assesses the great contribution…

    Paperback – 2018-04-10
    Routledge
    Routledge Library Editions: Radio

  • The Unseen Voice: A Cultural Study of Early Australian Radio book cover

    The Unseen Voice

    A Cultural Study of Early Australian Radio, 1st Edition

    By Lesley Johnson

    Images of the golden age of wireless and family life before the age of television have widespread currency. Their dominance raises fundamental questions about the extent to which people’s memories of early radio and everyday pre-war life are shaped and mediated by these public histories. For…

    Paperback – 2018-04-10
    Routledge
    Routledge Library Editions: Radio

  • Contemporary Radio Programming Strategies book cover

    Contemporary Radio Programming Strategies

    1st Edition

    By David T. MacFarland

    This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental…

    Paperback – 2018-04-10
    Routledge
    Routledge Library Editions: Radio

  • Who's Listening?: The Story of BBC Audience Research book cover

    Who's Listening?

    The Story of BBC Audience Research, 1st Edition

    By Robert J.E. Silvery

    This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and…

    Paperback – 2018-04-10
    Routledge
    Routledge Library Editions: Radio

  • Indigenous People and Mobile Technologies book cover

    Indigenous People and Mobile Technologies

    1st Edition

    Edited by Laurel Evelyn Dyson, Stephen Grant, Max Hendriks

    In the rich tradition of mobile communication studies and new media, this volume examines how mobile technologies are being embraced by Indigenous people all over the world. As mobile phones have revolutionised society both in developed and developing countries, so Indigenous people are using…

    Paperback – 2017-12-22
    Routledge

  • Complex Serial Drama and Multiplatform Television book cover

    Complex Serial Drama and Multiplatform Television

    1st Edition

    By Trisha Dunleavy

    This book examines the creative strategies, narrative characteristics, industrial practices and stylistic tendencies of complex serial drama. Exemplified by shows like HBO’s The Sopranos, AMC’s Mad Men and Breaking Bad, Showtime’s Dexter, and Netflix’s Stranger Things, complex serials are…

    Paperback – 2017-11-22
    Routledge

  • Policy and Marketing Strategies for Digital Media book cover

    Policy and Marketing Strategies for Digital Media

    1st Edition

    Edited by Yu-li Liu, Robert G. Picard

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address…

    Paperback – 2017-06-16
    Routledge
    Routledge Studies in New Media and Cyberculture

  • The Making of Channel 4 book cover

    The Making of Channel 4

    1st Edition

    Edited by Peter Catterall

    Channel 4 had been a matter of controversy for years even before it came on the air in November 1982. There were lengthy debates about what its role would be and the part to be played by the ITV companies and the growing number of independent television producers. There was also political…

    Paperback – 2016-10-19
    Routledge
    Routledge Library Editions: Television

  • Satellite Broadcasting: The Politics and Implications of the New Media book cover

    Satellite Broadcasting

    The Politics and Implications of the New Media, 1st Edition

    Edited by Ralph Negrine

    Originally published in 1988, this book provides a thorough examination of the possibilities and key issues in satellite technology which at the time already seemed likely to change the face of broadcasting both within nations and internationally. It begins with a guide to the technical development…

    Paperback – 2016-10-17
    Routledge
    Routledge Library Editions: Television

  • New infotainment Technologies in the Home: Demand-side Perspectives book cover

    New infotainment Technologies in the Home

    Demand-side Perspectives, 1st Edition

    Edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

    As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that…

    Paperback – 2016-09-23
    Routledge

1Series in Telecommunications

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