Media Studies & Journalism: Advertising Media

  • Exploring Communication Ethics: A Socratic Approach book cover

    Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-26 
    Routledge

  • Communicating Fashion Brands: Theoretical and Practical Perspectives book cover

    Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-12 
    Routledge

  • Branded Entertainment and Cinema: The Marketisation of Italian Film book cover

    Branded Entertainment and Cinema

    The Marketisation of Italian Film, 1st Edition

    By Gloria Dagnino

    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

    Hardback – 2019-12-16 
    Routledge
    Routledge Critical Advertising Studies

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-11-22
    Routledge

  • Cross-Cultural Journalism and Strategic Communication: Storytelling and Diversity book cover

    Cross-Cultural Journalism and Strategic Communication

    Storytelling and Diversity, 2nd Edition

    Edited by Maria E Len-Rios, Earnest L Perry

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter…

    Paperback – 2019-11-13
    Routledge

  • Media Today: Mass Communication in a Converging World book cover

    Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-29
    Routledge

  • The Routledge Handbook of Strategic Communication book cover

    The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-22
    Routledge

  • Facebook, the Media and Democracy: Big Tech, Small State? book cover

    Facebook, the Media and Democracy

    Big Tech, Small State?, 1st Edition

    By Leighton Andrews

    Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as…

    Hardback – 2019-09-10
    Routledge
    Disruptions

  • The Law of Public Communication 2019 Update book cover

    The Law of Public Communication 2019 Update

    10th Edition

    By William E. Lee, Daxton R. Stewart, Jonathan Peters, Kent R. Middleton

    Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners,…

    Paperback – 2019-08-14
    Routledge

  • Alternate Reality Games: Promotion and Participatory Culture book cover

    Alternate Reality Games

    Promotion and Participatory Culture, 1st Edition

    By Stephanie Janes

    Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

    Hardback – 2019-08-13
    Routledge
    Routledge Critical Advertising Studies

  • A Level Media Studies: The Essential Introduction book cover

    A Level Media Studies

    The Essential Introduction, 1st Edition

    By Pete Bennett, Sarah Casey Benyahia, Jerry Slater

    A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range…

    Paperback – 2019-08-07
    Routledge

  • Social Media Measurement and Management: Entrepreneurial Digital Analytics book cover

    Social Media Measurement and Management

    Entrepreneurial Digital Analytics, 1st Edition

    By Jeremy Harris Lipschultz

    This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The…

    Paperback – 2019-07-09
    Routledge

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