International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature.
International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Part one: Destination, image and development
1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France.
2. Weymouth’s once in a lifetime opportunity
3. Tourism and the Hans Christian Andersen bicentenary event in Denmark
4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification
5. The South Korean Hotel Sector’s perspectives on the ‘pre’ and ‘post-event’ impacts of the co-hosted 2002 Football World Cup.
Part two: Community and Identity
6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation
7. How festivals nurture resilience in regional communities
8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism?
9. Tasting Australia: A celebration of cultural identity or an international event?
10. Festivals and tourism in rural economies
Part three: Audience and Participant Experience
11. Commemorative events: sacrifice, identity and dissonance
12. Running commentary: Participant experiences at international distance running events
13. Elite sports tours: special events with special challenges
14. The British pop music festival phenomenon
Part four: Managing the Event
15. A model for analyzing the development of public events
16. Human resources in the business events industry
17. Measuring the impact of micro-events on local communities: A role for web-based approaches
18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury
19. Towards safer special events: A structured approach to counter the terrorism threat