Management Fads and Buzzwords

Critical-Practical Perspectives

By David Collins

© 2000 – Routledge

428 pages

Purchasing Options:
Paperback: 9780415206402
pub: 2000-08-25
US Dollars$68.95
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Hardback: 9780415206396
pub: 2000-08-25
US Dollars$205.00
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e–Inspection Copy

About the Book

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the 'guru industry'

* 'excellence'

* business process re-engineering

* empowerment

* culture

* knowledge work

* globalization.

'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management