This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
'The three editors of this volume … [contribute] … extensively to the debate, utilizing their extensive research experience to illuminate the issues effectively and imaginatively.' - Economic History Society
'A highly useful collection of essays that have undoubtedly extended our understanding of an issue that will continue to generte debate among academics, managers, and policy-makers.' - Economic History Society
Recent years have seen an explosion of research in business history. Business history is now seen variously as a key to understanding a vital aspect of the past, a source of parallels and insights into modern business practice, and a way of understanding the evolution of modern business practice. This series is not limited to any single approach, and explores a wide range of issues and industries.
Authors wishing to submit proposals for publication consideration in the Routledge International Studies in Business History series can contact series editors Jeffrey Fear (Jeffrey.Fear@glasgow.ac.uk) and Christina Lubinski (firstname.lastname@example.org)