Museum Management and Marketing

Edited by Richard Sandell, Robert R. Janes

© 2006 – Routledge

440 pages

Purchasing Options:
Paperback: 9780415396295
pub: 2007-02-28
US Dollars$54.95
Hardback: 9780415396288
pub: 2007-03-05
US Dollars$150.00

Comp Exam Copy

About the Book

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.


'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice

Table of Contents

1. Museums and Change 2. Museum Management 3. Marketing the Museum

About the Editors

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).

Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).

About the Series

Leicester Readers in Museum Studies

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Museum Administration & Museology
SOCIAL SCIENCE / Archaeology