Business Practices in Southeast Asia

An interdisciplinary analysis of theravada Buddhist countries

By Scott A. Hipsher

© 2010 – Routledge

224 pages | 9 B/W Illus.

Purchasing Options:
Paperback: 9780415533553
pub: 2012-02-20
US Dollars$54.95
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Hardback: 9780415562027
pub: 2009-11-18
US Dollars$160.00
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e–Inspection Copy

About the Book

This is an international business study of Theravada Buddhist Southeast Asia. Using a cross-disciplinary approach, the book examines business practices within a political, cultural, economic and religious context. It highlights those cultural and historical ties of the region which are shared because of a common religion. In analysing business environments, economics and government practices across the region, the book provides a deeper understanding of the influence of cultural values on work practices in Southeast Asia. The author first offers an overview of the history of the region and the nature and guiding principles of Theravada Buddhism. The next sections of the book present the history and the business and economic environment of the four countries in Southeast Asia, along with some relevant case studies of Cambodia, Laos, Myanmar/Burma and Thailand. The book analyses business strategies and practices, management and marketing issues as well as the characteristics of companies. The last part considers the political environment of the four countries and hints at future trends and developments. The book offers a framework for working in the region, and provides valuable insights into this unique business environment, which is significantly different from the Western context. Filling a gap in existing literature, this book provides an accessible study of actual business practices in Southeast Asia.

Table of Contents

1. Theravada Buddhist Southeast Asia 2. Theravada Buddhism 3. Cambodia 4. Laos 5. Thailand 6. Myanmar 7. Business Strategies in Theravada Buddhism Southeast Asia 8. Tactical Management: Human Resources, Management Style, and Leadership 9. Marketing, Finance, Labor Relations, Operational Management and Internationalization 10. Features of Firms in Theravada Buddhism Southeast Asia 11. Politics and Democracy 12. Trends and the Future

About the Author

Scott A. Hipsher is currently associated with Anaheim University’s Akio Morita School of Business in Tokyo, Japan. He is the author of Expatriates in Asia: Breaking Free from the Colonial Paradigm and The Nature of Asian Firms: An Evolutionary Perspective.

About the Series

Routledge Studies in the Growth Economies of Asia

The aim of this series is to publish original, high-quality work by both new and established scholars on all aspects of the growth economies of Asia.

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Subject Categories

BISAC Subject Codes/Headings:
BUS035000
BUSINESS & ECONOMICS / International / General
SOC008000
SOCIAL SCIENCE / Ethnic Studies / General