The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.
Key features of the new edition include:
The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Part I: A Portrait of Europe – Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe’s Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states