European Business

3rd Edition

By Debra Johnson, Colin Turner

© 2016 – Routledge

408 pages | 45 B/W Illus.

Purchasing Options:
Paperback: 9780415617178
pub: 2015-09-30
Available for pre-order
US Dollars$99.95
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Hardback: 9780415617161
pub: 2015-09-30
Available for pre-order
US Dollars$160.00
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Comp Exam Copy

About the Book

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.

Key features of the new edition include:

  • assessments of how individual member states affect the integration process and bring diversity to European business
  • new material on the links between Europe and the world’s other main regions, including emerging economies
  • new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro

The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

Table of Contents

Part I: A Portrait of Europe – Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe’s Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states

About the Authors

Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK

Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot Watt University, UK

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS035000
BUSINESS & ECONOMICS / International / General
BUS063000
BUSINESS & ECONOMICS / Strategic Planning