Great Depression and the Middle Class

Experts, Collegiate Youth and Business Ideology, 1929-1941

By Mary C. McComb

© 2007 – Routledge

216 pages

Purchasing Options:
Paperback: 9780415648134
pub: 2012-09-10
US Dollars$54.95
Hardback: 9780415979702
pub: 2006-07-25
US Dollars$138.00

About the Book

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

Table of Contents

1. Introduction 2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934 3. Ritual, Tradition and Standardization, 1931-1935 4. Rating and Dating, 1935-1940 5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940. Conclusion

About the Author

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.

About the Series

Studies in American Popular History and Culture

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Subject Categories

BISAC Subject Codes/Headings:
HISTORY / General
HISTORY / United States / General
HISTORY / United States / 20th Century