Organizations, Individualism and Economic Theory

By Maria Brouwer

© 2012 – Routledge

274 pages

Purchasing Options:
Hardback: 9780415699778
pub: 2012-06-14
US Dollars$145.00

About the Book

Most economic theory is based on the assumption that economies grow in a linear fashion. Recessions, depressions and (financial) crises are explained by policy mistakes. However, economic development has historically been uneven, and this state of affairs continues today. This book argues that twentieth century economic theory has marginalized individualism and organizational variety, and puts forward the case for a pluralist approach.

This book represents a unique synthesis of business theory and economic theory, which pinpoints the problems with many current mainstream theories and sets out new agendas for research. Here, Maria Brouwer argues that market competition is not about adapting to changes from outside, but is driven by human motivation and goal directed behavior. This gives managerial skills, which do not traditionally have a significant place in mainstream economic theory, a key role. It also highlights the need for organizations that have a motivational culture and appreciate human capital. This differs from the traditional view of the firm as a production function dictated by technology. Brower argues that organizations should be depicted as voluntary associations of people that pursue goals of their own, while firms compete on markets, where relative performance determines their fate. This argument builds on older theories of innovation and market competition that live on in business school curricula, and paints a picture of an economy directed by individuals and firms. This signals a bold departure from standard economic thinking.

Table of Contents

1. Introduction 2. Markets and Organizations: Individualism and the Theory of the Firm 3. Expectations and Macro Economic Theory: The Boundaries of Rationality 4. Corporate Finance and the Theory of the Firm 5. Peter Drucker and the Rise of Management Theory 6. Spoils of War 7. An Institutional view on Democracy and Prosperity 8. Organizations and Innovation

About the Author

Maria Brouwer is Professor of Economics, University of Amsterdam, the Netherlands

About the Series

Routledge Frontiers of Political Economy

In recent years, there has been widespread criticism of mainstream economics. This has taken many forms, from methodological critiques of its excessive formalism, to concern about its failure to connect with many of the most pressing social issues. This series provides a forum for research which is developing alternative forms of economic analysis. Reclaiming the traditional 'political economy' title, it refrains from emphasising any single school of thought, but instead attempts to foster greater diversity within economics.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economic History
BUSINESS & ECONOMICS / Economics / Theory
BUSINESS & ECONOMICS / Organizational Behavior