A Citizen's Guide to Presidential Nominations

The Competition for Leadership

By Wayne P. Steger

© 2015 – Routledge

154 pages | 6 B/W Illus.

Purchasing Options:
Paperback: 9780415827591
pub: 2015-04-08
US Dollars$23.95
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Hardback: 9780415827584
pub: 2015-04-20
US Dollars$120.00
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About the Book

Presidential nominations in the United States can sometimes seem like a media circus, over-hyped and overly speculative. Even informed citizens might be tempted to tune them out. Yet understanding the process, one distinct to American politics, is crucial for civic participation. If presidential elections are about who will lead the nation, presidential nominations are about who appears on the ballot. This concise and coherent Citizen’s Guide examines who has power in presidential nominations and how this affects who we as citizens choose to nominate, and ultimately to sit in the Oval Office.

Political scientist Wayne Steger defines the nominating system as a tension between an "insider game" and an "outsider game." He explains how candidates must appeal to a broad spectrum of elected and party officials, political activists, and aligned groups in order to form a winning coalition within their party, which changes over time. Either these party insiders unify early behind a candidate, effectively deciding the nominee before anyone casts a vote, or they are divided and the nomination is determined by citizens voting in the caucuses and primaries. Steger portrays how shifts in party unity and the participation of core party constituencies affect the options presented to voters. Amidst all this, the candidate still matters. Primaries with one strong candidate look much different than those with a field of weaker ones. By clearly addressing the key issues, past and present, of presidential nominations, Steger’s guide will be informative, relevant, and accessible for students and general readers alike.

Reviews

Using comparative data on candidate viability from 1976 to 2012, Wayne Steger demonstrates which presidential nominations are effectively won during the invisible primary stage, through the informal coordination of the party elite, and which nominations are determined by voter support in the primaries and caucuses. Through this analysis, Steger illuminates how presidential nomination politics has changed over recent decades and across the two parties.—Barbara Norrander, University of Arizona

Table of Contents

Part 1: Introduction and Rules of the Game 1. An Introduction to Presidential Nominations 2. An Evolving Nomination Process Part 2: Mechanics of the Game 3. Party Stakeholders – the Insider Game 4. The Changing Money Game 5. Mass- and Micro- Media Campaigns 6. Competition in Post-Reform Presidential Nominations 7. Collusion or Competition During the Invisible Primary Part 3: Why Some Nominations are Decided Before and Some During the Primaries 8. Political Party Unity: Long- and Short-Term Variations 9. Candidates: Opportunism, Competition, and Change 10. Before, During, and After the Primaries Index

About the Author

Wayne P. Steger is Professor of Political Science at DePaul University. He is a former editor of the Journal of Political Marketing and co-editor of Campaigns and Political Marketing. His work includes studies on agenda-setting, media coverage of campaigns, and marketing in political campaigns. His recent work focuses on party elites, coalition formation, and candidate decision-making.

About the Series

Citizen Guides to Politics and Public Affairs

Each book in this series is framed around a significant but not well-understood subject that is integral to citizens'--both students and the general public--full understanding of politics and participation in public affairs. In accessible language, these titles provide readers with the tools for understanding the root issues in political life. Individual volumes are brief and engaging, written in short readable chapters without extensive citations or footnoting. Together they are part of an essential library to equip us all for fuller engagement with the issues of our times.

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Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General
POL008000
POLITICAL SCIENCE / Political Process / Elections
POL015000
POLITICAL SCIENCE / Political Process / Political Parties
POL025000
POLITICAL SCIENCE / Political Process / Leadership