In the modern era, sport has been an important agent, and symptom, of the political, cultural and commercial pressures for convergence and globalization. In this fascinating, inter-disciplinary study, leading international scholars explore the making of modern sport in Europe, illuminating sport and its cultural and economic impacts in the context of the supra-state formations and global markets that have re-shaped national and trans-national cultures in the later twentieth century.
The book focuses on the emergence and expansion of media markets, high-performance sport’s transformation by, and effects upon, Cold War dynamics and relations, and the implications of the Treaty of Rome for an emerging European identity in sport as in other areas (for example, the influence of soccer’s governing body in Europe, UEFA, and its club and international competitions). It traces the connections between the forces of ideological division, economic growth, leisure consumption, European integration and the development of European sport, and examines the role of sport in the changing relationship between Europe and the US.
Illuminating a key moment in global cultural history, this book is important reading for any student or scholar working in international studies, modern history or sport.
Sport and the Transformation of Modern Europe: States, Media and Markets 1950-2010
Edited by Alan Tomlinson, Christopher Young and Richard Holt
Introduction: Sport in Europe 1950-2010 – Transformation and Trends
Richard Holt, Alan Tomlinson and Christopher Young
Chapter 1: Soviet Physical Culture and Sport: A European Legacy?
Chapter 2: East Beats West: Ice Hockey and the Cold War
Chapter 3: Communism, Youth and Sport: The 1973 World Youth Festival in East Berlin
Chapter 4: Resurrecting the Nation: The Evolution of French Sports Policy from De Gaulle to Mitterand
Lindsay Sarah Krasnoff
Chapter 5: Bikila’s Aria: The 1960 Rome Olympics
Chapter 6: Sport on Soviet Television
Chapter 7: Jeux avec Frontières: Television Markets and European Sport
Chapter 8: Football and Media in Europe: A New Sport Paradigm for the Global Era
Miquel de Moragas, Chris Kennett and Xavier Ginesta
Chapter 9: Hosting the Olympic Games: From Promoting the Nation to Nation Branding
Chapter 10: Regulatory Regimes in European Sport
Chapter 11: The Europeanization of Football: Germany and Austria Compared
Arne Niemann, Alexander Brand and Georg Spitaler
Chapter 12: Why are the European and American Sports Worlds so Different? Path-dependence in European and American Sports History
Maarten van Bottenburg
Afterword: Toby Miller
This series establishes the importance of innovative contemporary, comparative and historical work on the relations between social, cultural and economic change. It publishes empirically-based research that is theoretically informed, that critically examines the ways in which social, cultural and economic change is framed and made visible, and that is attentive to perspectives that tend to be ignored or side-lined by grand theorising or epochal accounts of social change. The series addresses the diverse manifestations of contemporary capitalism, and considers the various ways in which the `social', `the cultural' and `the economic' are apprehended as tangible sites of value and practice. It is explicitly comparative, publishing books that work across disciplinary perspectives, cross-culturally, or across different historical periods.
We are particularly focused on publishing books in the following areas that fit with the broad remit of the series:
The series is actively engaged in the analysis of the different theoretical traditions that have contributed to critiques of the `cultural turn'. We are particularly interested in perspectives that engage with Bourdieu, Foucauldian approaches to knowledge and cultural practices, Actor-network approaches, and with those that are associated with issues arising from Deleuze's work around complexity, affect or topology. The series is equally concerned to explore the new agendas emerging from current critiques of the cultural turn: those associated with the descriptive turn for example. Our commitment to interdisciplinarity thus aims at enriching theoretical and methodological discussion, building awareness of the common ground has emerged in the past decade, and thinking through what is at stake in those approaches that resist integration to a common analytical model.