Strategic Analysis

Processes and Tools

By Andrea Beretta Zanoni

© 2012 – Routledge

136 pages

Purchasing Options:
Hardback: 9780415880633
pub: 2011-08-25

About the Book

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

Table of Contents

Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts

About the Author

Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

About the Series

Routledge Research in Strategic Management

Concerned primarily with responses to external issues such as in understanding customers' needs and responding to competitive forces, strategic management is dynamic, defining the decisions that provide overall direction and objectives to an organization. This series explores, develops and critiques the numerous models and frameworks designed to assist in strategic decision making in internal and external environments. It publishes scholarly research in all methodologies and perspectives that comprise the discipline, and welcomes diverse multi-disciplinary research methods, including qualitative and quantitative studies, conceptual and computational models.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Organizational Behavior