The Multimediated Rhetoric of the Internet

Digital Fusion

By Carolyn Handa

© 2014 – Routledge

200 pages | 16 B/W Illus.

Purchasing Options:
Hardback: 9780415893251
pub: 2013-12-26
US Dollars$145.00

About the Book

This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.

Table of Contents

Introduction: Rhetoric, Fusion, Borders, and Liminality 1. How the Digital is Rhetorical, Cognitive, and Cultural 2. Rhetorical Literacy on the World Wide Web: Syntax, Tropes, Schemes, and Figures 3. Classification on the World Wide Web 4. Rhetoric, Context, and Culture on the World Wide Web: Analyzing the Internet’s Virtual Mall 5. Rhetorical Delivery, Digital Performance, and Media Fusion on Web 2.0 6. Border Work: Hybrid Texts and Analytic Fusion in Digital Space

About the Author

Carolyn Handa is Professor of English and a member of the Composition, Rhetoric & English Studies (CRES) Program at the University of Alabama, USA.

About the Series

Routledge Studies in Rhetoric and Communication

This series is our home for cutting-edge, scholarly studies and edited collections in the fields of rhetoric and writing studies. Titles are characterized by dynamic interventions into established subjects and innovative studies on emerging topics.

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Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Web / General
COMPUTERS / Digital Media / General
LANGUAGE ARTS & DISCIPLINES / Communication Studies