Media Globalization and the Discovery Channel Networks

By Ole J. Mjos

© 2010 – Routledge

224 pages

Purchasing Options:
Paperback: 9780415809009
pub: 2011-08-14
US Dollars$54.95
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Hardback: 9780415992466
pub: 2009-07-26
US Dollars$135.00
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About the Book

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.

Reviews

"…The strongest aspect of this book is its excellent, specific history of Discovery channel's rise. This is good, solid empirical work the kind of which academics oftentimes call for but rarely undertake…Overall, this book is an excellent, specific case study of the rise of Discovery. It spells out the specifics of globalizing television better than any other recent book. It can be of particular use to students in classes on globalization and television."

--Global Media Journal, Spring 2012

Table of Contents

Introduction: Global Media Phenomena 1. Discovery and a Globalizing ‘Televisual Culture’ 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery’s Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship

About the Author

Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.

About the Series

Routledge Advances in Internationalizing Media Studies

Through publishing comparative and region-specific studies, this series aims to bring Asian, Latin American, African, and Middle Eastern media and cultural studies scholarship to the English speaking world and--in addition-- to promote cutting edge research on the globalization of media, culture, and communication.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOC052000
SOCIAL SCIENCE / Media Studies