1st Edition
Chance or Choice Unlocking Innovation Success
Twenty-first century advances in technology, transportation, and business models have enabled companies of all sizes to enter markets once thought to be the exclusive domain of giant enterprises. In this environment, innovation has emerged as the competitive differentiator that will propel companies to become global leaders.
Supplying practical guidance for integrating innovation throughout the organization, Chance or Choice: Unlocking Innovation Success introduces the authors’ proprietary ENOVALE methodology. ENOVALE is a blueprint that provides leaders and managers of any organization with a strategic framework to initiate and maintain innovation and achieve a sustainable competitive advantage.
What makes this book different is that it originates from decades of experience, cutting-edge research, and empirical evidence. The results come from the authors’ work on Project Impact, an ongoing multiyear global study to measure attitudes, opinions, and disposition of different cultures towards innovation. Expanding on the current definition of innovation, the book:
- Spells out a detailed "how-to" approach for those responsible for innovation leadership
- Outlines practical solutions and time-tested strategies
- Emphasizes the role of the individual as the ultimate innovator
- Presents concepts that are applicable across a range of industries, including the services industry
Rather than relegating innovation to the R&D and engineering functions, the book extends the ENOVALE framework into all functions of your organization. It also details a project strategy useful for any type of innovation to help you lead your teams in leveraging the innovative capabilities valued by your customers and users. Throughout the book, the authors outline the tools and concepts you will need to move your organization from simply surviving to thriving in today’s brutally competitive global environment.
The Innovation Conundrum
Background
The Innovation Conundrum
Project Impact
Globalization Drives Innovation
The Final Step
Summary
Individuals and Innovation
Defining the "Means" of Innovation
Influencing Perceptions of Innovation
Summary
The Innovation Business Ecosystem
Introduction
Tier 1
Tier 2
Summary
ENOVALE® Solutions
Introduction
Summary
"E" Envision the Need
Introduction
Envisioning the Need
Do Ideas Drive Innovation?
Unfulfilled Needs
Discussion Questions
"New" Innovations
"Improved Innovations"
"Change Innovation"
Summary
"N" Nominate
Selecting the Correct Individuals—Understanding of Innovation
Selecting the Correct Individuals—Values Assessment
Selecting the Team—Overall Perceptions of the Work Environment
Keep the Project Objective Focus—Ongoing
Assembling the Project Team
Aligning Perceptions
Summary
"O" Objectify
Introduction
Outcomes
Outcome Refinement Matrix
Summary
"V" Validate
Evaluating Outcomes
Using the Success/Risk Evaluation Model Tool
The Cookie Example
Summary
"A" Align and Adapt
Values and Project Success
Expectations
Summary
"L" Link to Performance
Performance and Innovation
Performance Measures
Global Targeting, Inc.—Proprietary Measurements
Summary
"E" Execute the Project
ENOVALE Solutions
Final Stage
Next Steps
ENOVALE® Strategies—Seven Steps for Innovation Project Success
Establish a Plan
Negotiate the Concept
Operational Profile
New Innovations
Improvement
Innovative Change
Validate Performance
Align or Adapt
Link to Final Performance Measures
Evaluation and Release
Summary
Achieving Success
Certification
Long-Term Commitment
Summary
References
Index
Biography
Vinny Caraballo, Greg McLaughlin