Press and Public

Who Reads What, When, Where, and Why in American Newspapers, 2nd Edition

By Leo Bogart

© 1989 – Routledge

384 pages

Purchasing Options:
Hardback: 9780805804317
pub: 1989-07-31
US Dollars$130.00
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e–Inspection Copy

About the Book

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Reviews

"…puts mountains of newspaper industry research into an informative, readable form."

Editor and Publisher

"Superb…Bogart's analysis, his treatment of data, and his generalizations are carefully considered…an excellent reference source for those of us who are concerned about the relationship of media and public."

Journal of Communication

"If the NEW YORK TIMES is the `newspaper of record,' Press and Public…is the `record of newspapers.'"

Marketing and Media Decisions

"…the best available book on what is known about readers of the American daily newspaper….This is an excellent current way to get context on the role of the press vis-a-vis the electronic media in America."

Communication Booknotes

Table of Contents

Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies