Contemporary Public Opinion

Issues and the News

By Maxwell McCombs, Edna Einsiedel, David H. Weaver

© 1991 – Routledge

122 pages

Purchasing Options:
Paperback: 9780805811025
pub: 1991-08-01
US Dollars$27.95

e–Inspection Copy

About the Book

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.


"…has surprising insight and clarity…highly recommended for all journalism, mass communication and public opinion collections."


"…provides an insightful general orientation to modern theory and research into public opinion processes….The authors have packed a lot of useful information into this compact book….will serve very well as a text for advanced undergraduate and beginning graduate students in communication, political science and related fields….is at home on the scholar's bookshelf."

Jornalism Quarterly

Table of Contents

Contents: Preface. Part I: Introduction. Communication and Public Opinion. The Agenda-Setting Role of Mass Communication. Part II: Exploring the News. Practices, Values, and Traditions in Journalism. Framing the News. Part III: Reporting the News. Shaping the News Agenda. Exposure to News. Part IV: Imagining the News. Knowledge of Public Affairs. Forming Images and Opinions. Participation in Public Affairs. Part V: Creating Public Opinion. The Transfer of Interests.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies