1st Edition

Investment Euphoria and Money Madness The Inner Workings of the Psychology of Investing

By Harry Gunn Copyright 2000

    Investment Euphoria and Money Madness is essential reading for anyone seeking to make a profit in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Investment Euphoria provides a compelling view of human behavior in a money environment. Because money has a way of stirring the emotions and clouding the judgment, it can change the way that people behave. By understanding yourself, Prof Gunn maintains, you will learn the keys to better financial performance. Thoughtful, helpful, clear and concise, Investment Euphoria and Money Madness contains a wealth of insights for successful and stress-free investing and money management.

    Chapter 1 Understanding Yourself; Chapter 2 Improving Rapport with Your Clients; Chapter 3 How People Function; Chapter 4 Mood Disorders; Chapter 5 Thought Disorders; Chapter 6 Cognitive Disorders; Chapter 7 Personality Disorders; Chapter 8 How To Be Aware of a Client's Psychological State; Chapter 9 How Personality Shapes a Client's Investment Philosophy; Chapter 10 How Self-Knowledge Can Help the Broker; Chapter 11 Avoiding LiabiIity; Chapter 12 Helping the Investor Stay Psychologically Fit; Chapter 13 The Broker's Quiz; Chapter 14 Dealing With Obnoxious People; Chapter 15 Overcoming Guilt Over Success;

    Biography

    Gunn, Harry