Attitudes have been a central topic in social psychology from its early beginnings. But what exactly are attitudes, where do they come from, and how can they be modified? The overall aim of Attitudes and Attitude Change is to provide students with a comprehensive and accessible introduction to these basic issues in the psychological study of attitudes.
In four parts, readers learn about how attitudes can be measured, how attitudes are shaped in the course of life, how they are changed by other people, and finally, how attitudes in turn affect our thoughts and behavior. This completely revised and updated second edition covers many recent developments and reports cutting-edge research while also addressing the classic findings and theories that advanced the field. In addition to integrating the newly emerged topics of implicit attitudes and recent models regarding the coexistence of explicit and implicit attitudes, this edition also adds chapters on social influence and resistance to persuasion.
This comprehensive and user-friendly book carefully balances theoretical underpinnings and empirical findings with applied examples to enable readers to use the insights of attitude research for practical applications. Critical discussions also instigate readers to develop their own thinking on key topics.
1: What is an attitude and why is it important? PART II. Gateways to our attitudes 2: Asking for attitudes – not that simple after all 3: Beyond asking for attitudes: Indirect measures Part III. The origins of our attitudes 4: Nature or nurture? The origin of our attitudes 5: Incidental experiences 6: Situational influences on attitudes 7: Attitudes – a question of good balance Part IV. Persuasion & Resistance 8: Persuasion – Making others want what you want them to want! 9: The stubborn receivers – and how to persuade them PART V. Consequences of attitudes 10: The world is not what it used to be - Attitude influences on information processing 11: Do attitudes predict behavior? 12: Which attitudes predict behavior and when? PART VI: Epilogue