This new edition of Attitudes and Attitude Change provides a comprehensive and accessible introduction to basic issues in the psychological study of attitudes. Drawing on the latest research it provides coverage of all the key issues in this area, including attitude formation and change, the functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes, and prediction of behaviour from attitudes. The new edition has been thoroughly revised and updated to take account of the most recent research in the field. It will be essential reading for students and researchers in social psychology.
1: What is an attitude and why is it important? PART II. Gateways to our attitudes 2: Asking for attitudes – not that simple after all 3: Beyond asking for attitudes: Indirect measures Part III. The origins of our attitudes 4: Nature or nurture? The origin of our attitudes 5: Incidental experiences 6: Situational influences on attitudes 7: Attitudes – a question of good balance Part IV. Persuasion & Resistance 8: Persuasion – Making others want what you want them to want! 9: The stubborn receivers – and how to persuade them PART V. Consequences of attitudes 10: The world is not what it used to be - Attitude influences on information processing 11: Do attitudes predict behavior? 12: Which attitudes predict behavior and when? PART VI: Epilogue
Social Psychology: A Modular Course, edited by Miles Hewstone, aims to provide undergraduates with stimulating, readable, affordable, and brief texts by leading experts committed to presenting a fair and accurate view of the work in each field, sharing their enthusiasm with students, and presenting their work in an approachable way.
Together with three other modular series, these texts will cover all the major topics studied at undergraduate level in psychology. The companion series are: Clinical Psychology, edited by Chris R. Brewin; Developmental Psychology, edited by Peter Bryant; and Cognitive Psychology, edited by Gerry Altmann and Susan E. Gathercole.
The series will appeal to those who want to go deeper into the subject than the traditional textbook will allow, and base their examination answers, research, projects, assignments, or practical decisions on a clearer and more rounded appreciation of the research evidence.