Introduction Section 1: Overview 1. Risk Perception and Communication 2. Cognitive Processes in Stated Preference Methods Section 2: Behaviorally Realistic Risk Analysis 3. Cost-benefit Analysis and the Art of Motorcycle Maintenance 4. Individuals’ Decisions Affecting Radiation Exposure After a Nuclear Event 5. Predicting Emergency Evacuation and Sheltering Behavior: A Structured Analytical Approach 6. An Integrative Approach to Label Design and Evaluation 7. Analyzing Disaster Risks and Plans: An Avian Flu Example Section 3: Social Context of Behavioral Research 8. Lay Foibles and Expert Fables in Judgments about Risk 9. Risk Perception and Communication Unplugged: Twenty Years of Process 10. Non-persuasive Communication about Matters of Greatest Urgency: Climate Change Section 4: Risk Communication 11. What Forecasts (seem to) Mean 12. Patients’ Vaccination Comprehension and Decisions 13. Development and Evaluation of an HIV/AIDS Knowledge Measure for Adolescents Focusing on Misconceptions 14. Communicating about Xenotransplanation: Models and Scenarios Section 5: Aiding Individual Risk Decisions 15. What do Patients Want? Help in Making Effective Choices 16. Giving Advice: Decision Theory Perspectives on Sexual Assault 17. Sticky Decisions: Peanut Butter in a time of Salmonella Section 6: Aiding Public Risk Decisions 18. A Multi-channel Stakeholder Consultation Process for Energy Deregulation 19. The Science and Practice of Risk Ranking 20. Counting Casualties: A Framework for Respectful, Useful Records. Postscript: Integrating Risk Analysis and Behavioral Research
Biography
Baruch Fischhoff is Howard Heinz University Professor, Carnegie Mellon University, US, Department of Social and Decision Sciences, Department of Engineering and Public Policy.
