Design for Services (Hardback) book cover

Design for Services

By Anna Meroni, Daniela Sangiorgi

© 2011 – Routledge

304 pages

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Hardback: 9780566089206
pub: 2011-08-04
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pub: 2016-04-08
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Description

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.

About the Authors

Dr Anna Meroni is assistant professor at the INDACO (Industrial Design, Arts, Communication and Fashion) Department of the Politecnico di Milano University, Italy, a Training and Research Centre in Design. She investigates service from the perspective of strategic social innovation, with a specific emphasis on community centred design. Her main research areas are food systems and innovative housing for sustainable lifestyles. Dr Meroni is co-director of the international Master in Strategic Design and a visiting professor and scholar in schools and universities around the world. She is active in the launch and promotion of the international network DESIS, Design for Social Innovation and Sustainability. Dr Daniela Sangiorgi is a lecturer at ImaginationLancaster, the creative research laboratory at the Lancaster Institute for Contemporary Arts (Lancaster University, UK). As one of the early scholars looking into Service Design, she has gained international recognition. Her work has been mapping and supporting this emerging field of study and research since its outset. Her doctorate has investigated services as complex social systems, proposing holistic and participatory approaches to Service Design. Recent work has been exploring the role of Design and participation within public services reform, with a focus on commissioning for healthcare. She has been one of the founders of the Service Design Network and Service Design Research initiatives.

About the Series

Design for Social Responsibility

Social responsibility, in various disguises, has been a recurring theme in design for many years. Since the 1960s several more or less commercial approaches have evolved. In the 1970s designers were encouraged to abandon 'design for profit' in favour of a more compassionate approach inspired by Papanek. In the 1980s and 1990s profit and ethical issues were no longer considered mutually exclusive and more market-oriented concepts emerged, such as the 'green consumer' and ethical investment. The purchase of socially responsible, 'ethical' products and services has been stimulated by the dissemination of research into sustainability issues in consumer publications. Accessibility and inclusivity have also attracted a great deal of design interest and recently designers have turned to solving social and crime-related problems. Organisations supporting and funding such projects have recently included the NHS (research into design for patient safety); the Home Office has (design against crime); Engineering and Physical Sciences Research Council (design decision-making for urban sustainability). Businesses are encouraged (and increasingly forced by legislation) to set their own socially responsible agendas that depend on design to be realised. Design decisions all have environmental, social and ethical impacts, so there is a pressing need to provide guidelines for designers and design students within an overarching framework that takes a holistic approach to socially responsible design. This edited series of guides is aimed at students of design, product development, architecture and marketing, and design and management professionals working in the sectors covered by each title. Each volume includes: ¢ The background and history of the topic, its significance in social and commercial contexts and trends in the field. ¢ Exemplar design case studies. ¢ Guidelines for the designer and advice on tools, techniques and resources available.

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Subject Categories

BISAC Subject Codes/Headings:
BUS018000
BUSINESS & ECONOMICS / Customer Relations