Your book has now published. Congratulations!
Of course, there are countless things we are doing to market and sell your book, as outlined in the Author Care Pack that is emailed to you 60–90 days before the publication of your book. But you can help too, through many activities covered here.
Often, readers are more responsive to information shared by a book’s author than its publisher, so getting involved in the promotion of your work can really help you gain additional exposure and encourage sales. But keep in mind there’s no need for you to use your promotional activity to push for sales (that’s what we’re here for) – all you need to do is get people interested in the work you’re doing by talking about it. By interacting with members of communities related to the subject of your book and engaging in genuine interactions with followers on social media you’re forging a meaningful relationship that can be hugely beneficial to your work.
As a general rule, you should focus on sharing content from and related to your book, such as chapter excerpts and pertinent news items. Take a look at each section here for more information – we've made it easy!
For content to be read, referenced, and cited, first it has to be discovered. The best way to maximize discoverability is to provide an accurate description of the content that can be indexed by search tools. This is known as metadata, and in publishing it typically comprises abstracts and keywords that identify the subjects about which the content has been written. Any search engine or library discovery tool uses this metadata to deliver results to the user; therefore, excellent metadata will allow more users to discover content more easily. By collecting metadata for all of our content, we are committed to working at the cutting-edge of industry trends and helping our authors make the most impact with their content.
There are a few simple rules to follow when providing effective metadata to maximize discoverability. The most important things to bear in mind are concision and accuracy – which are the most important words and phrases that potential users might include when searching for relevant content? Once you’ve identified a shortlist of the best keywords, their position in the abstract is also meaningful to search tools, so ensure they appear as close to the beginning of the copy as possible. Beyond that, search tools are sensitive to repetition, so while it may appear counter-intuitive at first, an abstract for a book on World History that repeats “World History” 50 times would be less discoverable than one that mentions “World History” twice, while following all the other rules. It is worth noting that there are inventive ways to get around this challenge, including using synonyms. Lastly, attempting to include too many keywords will dilute the discoverability of the content, so ensure you focus on the most important two or three keywords.
The power and pervasiveness of social media continues to grow. New social media platforms seemingly pop up every day. How do you know which are relevant, or which will be obsolete by the end of the year? And how much time should you devote to building your social media presence and following? Using social media effectively gives you a way to connect with your readers (and potential readers) directly, and engage in a conversation with them. The most successful users of social media listen, respond, and realize that doing a good job takes effort and diligence. Of course, that effort will pay off in the end. Use these tips to get the most out of what you’re putting into social media:
Feeling stuck, or perhaps slightly overwhelmed? Here are a few ideas for posts that you could adapt to any platform to get you started.
Once you get familiar and comfortable with these three platforms (or if you’re already using one or all of them successfully), consider other social media channels, like Instagram, Pinterest, Vine, or Flickr. These sites tend to focus more on images and video, but you can use them to share any content that lends itself easily to that format. And, of course, you can then use content you create on those to share on your Facebook/Twitter/G+ accounts.
If you are a researcher, you might be interested in some specific ideas our journals counterparts put together on how to best use Twitter as a researcher. We think there are some things that will relate to you as a book author.
To create a Facebook account, go to www.facebook.com and enter your name, birthday, gender, email address or mobile number, and a password. Click “Sign Up.” You will receive a confirmation email or text message from Facebook via the contact information you provided; follow the instructions to complete the account registration process.
Once you’ve set up your account, you’ll want to create a page either for yourself as an author or for your book. To do this, click the icon of three horizontal lines or the blue drop-down arrow at the top right of the screen and select “Create Page” from the list of options ("People" for yourself, or "Books & Magazines" for your book). You can also go directly to www.Facebook.com/pages/create, and select "Artist, Band or Public Figure" or "Entertainment," and then select the appropriate sub-categories. Then follow the instructions to create and manage your page.
Your Facebook page is the place where you’ll be building your community – sharing relevant links and information, posting about news and events, sharing images, and so on – so you’ll want to be sure to keep it focused on whatever you’re promoting, whether it’s yourself or your book. That doesn’t mean, however, that you have to generate all the content you post. Many successful Facebook posts are shared from other pages or members.
To create a Twitter account, go to www.twitter.com/signup. Enter your name and email address, and choose a password and username. Your username can be whatever you want it to be, although it’s easiest for other people to identify you if your username is your full name (i.e., @JaneDoe). Click “Create my account.” You will receive a confirmation email from Twitter. Open the link in the email to complete the registration process. Once you’re all set up, start following people whose interests are related to yours. The more people you follow, the more Twitter will be able to tailor its recommendations for other people to follow.
Need some guidance on using Twitter?
These are just some starter tips; you can also direct message people, thank people if they retweet you, ask questions, or tweet your thoughts from conferences you are at. Once you get into it, Twitter is weirdly addictive.
If you already have a Google account, then you have a G+ account. If you don’t already have a Google account, go to plus.google.com, fill in your name, birthday, gender, and email address, and choose a username and password. Once you create your account, you’ll be prompted to add a profile picture, and then directed to your new Gmail account. From Gmail, you can navigate back to G+ from the dashboard in the top right of the screen.
In G+, start adding people to your circles to build your network and find people with interests that correspond with yours.
Like social media, blogging puts you in a position to interact directly with your book’s audience, in your own voice, but affords you a bit more space to make your point or explore a subject. A blog can be a great way for you to articulate ideas, offer opinions, ask questions, and take advantage of a long-form communication platform. Additionally, the more references and links to your book there are on the Internet, the better it will perform in searches for related terms and keywords. Keep in mind, though, that a successful blog needs regular updating and can sometimes be a strain on your creativity and your time. The best bloggers also regularly engage with other bloggers by linking to their content and commenting on their posts, making this a very social activity.
The best blog posts usually have the following elements:
There are several free blogging platforms that all provide detailed instructions for setting up a new blog:
If you’re really committed and want more freedom than the free platforms provide, purchasing a web domain and self-hosting a blog is also an option.
If you are a researcher, you might be interested in some specific ideas our Journals counterparts put together on academic blogging.
Platforms such as LinkedIn, Academia.edu, Google Scholar, and ORCID are ideal ways to complement your social media presence and put greater emphasis on your professional accomplishments while connecting with people who work in your field or fields similar to yours. These platforms have distinguishing characteristics and don’t serve the same functions as traditional social media, which is why they are best used in conjunction with other platforms.
Both LinkedIn and Academia.edu make it possible for you to showcase your publications through your user profile.
To add publications to your LinkedIn profile:
Once you’ve created an account and are in your profile, click on “Edit Profile.” This will bring up an editable version of your profile. On the right side of the screen, you’ll see a box marked “Recommended for you,” which should have the “Publications” option in it. Clicking on “Publications” will bring you to a screen where you can enter information about your work. Fill in as much information as possible so that potential readers can easily find your book, and include a link to your book product page on the relevant Taylor & Francis site. Make sure to save the form once you have filled in all the information.
To add publications to your Academia.edu profile:
There are two ways to do this. Either select “Add Papers” on your profile homepage and then choose a file or files to upload or select “Add Papers” from the navigation bar. This method will prompt you to enter your publication title, identify related areas of research, and add the file or link to the publication itself.
To get started with Google Scholar:
Go to scholar.google.com. The icons at the top of the page will let you see and edit your library, create a profile (under My Citations), set alerts, view metrics, and update your settings. For more in-depth instructions on how to use each function, click on “About Google Scholar” at the bottom of the page and click through the links on the top banner (About, Search, Citations, Inclusion, Metrics, Publishers, and Libraries).
To use ORCID:
Register for a free ORCID iD on their website with just your name, email, and a password. Their “Knowledge Base” section includes FAQs and tutorials on how to use the variety of features provided by the organization.
If there is a Wikipedia page about you, keep in mind that the site’s editorial policies discourage making changes to any page with which you might have a conflict of interest (this includes updating the page to include your latest book). However, you can add references to your work on Wikipedia, provided you follow the site’s guidelines for citing your own work:
Using material you have written or published is allowed within reason, but only if it is relevant, conforms to the content policies, including WP:SELFPUB, and is not excessive. Citations should be in the third person and should not place undue emphasis on your work. When in doubt, defer to the community's opinion.
A social media presence means very little if you don’t have anything to share with your audience. Fortunately, it’s easy to put together compelling, engaging, and attractive content that you can use to generate interest in your book. Two options are video trailers or overviews of your book, and infographics. You might feel like you don’t have the technical know-how to create these; however, there are a number of tools online that will walk you through the creation of this kind of content for free. You don’t even need to film anything to put a video together – you can create a video with simple voice-over, the book’s cover, charts and graphs from the book, and related images. YouTube is the second most popular search engine on the Internet – take advantage of this by making sure you have content on the site.
Learn how to create your own page on Amazon's Author Central.
Our dedicated global conference team ensures that we have presence worldwide at all the major conferences throughout the year.
Your book will be promoted at all the meetings we attend where appropriate, and we are happy to supply you with any promotional material for smaller meetings/presentations you may be attending throughout the year. Your help as an author to distribute information about your book at meetings throughout the year supports the events that we attend to raise the profile of your book across its intended target markets.
It is important that you communicate your requirements to your marketing contact as soon as possible in order for us to help support the smaller meetings with appropriate marketing material, where your help is key to ensuring your book’s success.
As an author, you are empowered to take certain crucial steps that can help your book reach the right audiences and sell more copies.
Read our advice for gaining better exposure for your book.