Partnership Case Studies

We work with a range of societies and organizations around the world helping them better serve their members. Our team works closely with our partners to develop bespoke resources that support their members’ professional development, expand knowledge, and advance science and research. Here are some examples of societies and organizations we have a partnership with, and the positive results we have obtained together.

Overview

LeaderShape Global is a UK headquartered organization with a global culture that operates without borders. It exists to develop people around the world who can lead beyond their ego to be radical, ethical and authentic: Transpersonal Leaders. Taylor & Francis helps LeaderShape expand their reach by working together to create a series of White Papers and Snapshot Guides. LeaderShape Global benefit from Taylor & Francis’ extensive reach to professionals across industries and around the world who are interested in becoming better leaders.

How we work together

  • Taylor & Francis works with LeaderShape Global to create a series of White Paper and Snapshot Guides on Transpersonal Leadership. LeaderShape works with their network to provide authoritative content on key topics and Taylor & Francis turn this content into co-branded White Papers.
  • The White Papers and Snapshot Guides produced so far have been sent to more than 2.6 million email contacts and promoted to over 100,000 social media followers.

Results

  • Together we have built a network of contacts who are interested in Transpersonal Leadership. With 23,800 downloads to date and more than 58,000 website sessions, leaders and aspiring leaders across the world are engaging with LeaderShape’s content.

An ongoing relationship

Leading beyond the ego book cover

Following on from the success of the White Papers, Taylor & Francis and LeaderShape co-published a book, Leading Beyond the Ego: How to Become a Transpersonal Leader.

Overview

The National Association of Special Educational Needs (nasen) is a membership charity organization supporting education professionals by providing resources and training to help meet and identify needs of individuals with special or additional learning needs (SEND/ALN). Taylor & Francis supports nasen in their mission to promote the advancement and development of all individuals with SEND/ALN by co-publishing a book series and producing co-branded content pieces. nasen benefits from Taylor & Francis’ reach to professionals and teachers interested in SEND.

How we work together

Dyslexia and Dyspraxia FreeBook cover

  • Together we have produced a co-branded, jointly promoted content piece Spotlight on Dyslexia and Dyspraxia: A Routledge and nasen Freebook to coincide with the Dyslexia and Dyspraxia Awareness Weeks in October 2017. It includes content from two books in the nasen spotlight series and a specially written foreword from nasen’s Head of Education. We jointly promoted the FreeBook through social media posts/ads and email campaigns to our respective contacts.
  • We have sponsored the 2017 nasen Awards and attended the nasen Live! 2017 event to show our support and promote the co-published series.
  • nasen offer their members 20% discount on Routledge books as a membership benefit as well as feature reviews of our books in their magazine, nasen Connect.
  • In 2018, we created the second co-branded FreeBook Spotlight on social and emotional wellbeing in schools: A Routledge and nasen FreeBook. It included content from four books in the nasen spotlight series and a bespoke introduction written by the CEO of nasen, Adam Boddison. This was jointly promoted via targeted email campaigns, organic and paid social media promotion.

Results

  • Within 24 hours of launching the Dyslexia and Dyspraxia Freebook achieved 1,000 downloads and over 5,000 downloads in seven weeks, leading to more than 9,300 website sessions.
  • Together we are building a network of contacts who were interested in SEND.
  • The social and emotional wellbeing schools FreeBook has amassed over 1,500 downloads so far and over 2,000 website sessions.

An ongoing relationship

Following on our successes, we continue to co-publish titles and create new content pieces. This ensures that relevant, up-to-date and diverse publications are available to schools and professionals working within the field of special educational needs and disability (SEND).

Overview

The Society of Tribology & Lubrication Engineers (STLE) is a global organization that is dedicated to the advancement of the science of tribology and the practice of lubrication engineering to foster innovation, improve the performance of equipment and products, conserve resources and protect the environment. Taylor & Francis provides STLE strategic editorial consultation as well as publishing its  journals and book series.


How we work together

  • Taylor & Francis publishes Tribology Transactions (6 issues per year) and to date has co-published 6 books that directly tie to the organization’s professional development of its members.
  • STLE’s educational program, comprising of over 50 courses, is enriched with over 200 digital content pieces provided by Taylor & Francis.
  • Taylor & Francis expands awareness of STLE’s books, journals, and annual conferences through cross-marketing reaching over 70,000 contacts.

Results

Book sales have exceeded expectations, and there have been over 971 downloads since the launch of STLE’s educational program in 2017.

An ongoing relationship

We actively add value to the membership’s professional development by providing customized educational content that enhances the organization’s educational program.

Interested in learning more? Contact acbookspart@informa.com to reach our team of partnership marketing managers.

About Taylor & Francis

Taylor & Francis works with world-class authors, from leading scientists and researchers, to scholars and professionals at the top of their fields. We publish books in all areas of the Humanities, Social Sciences, Behavioral Sciences and Education under the Routledge imprint, and Science, Technology and Medicine under the CRC Press imprint. We are one of the world’s leading publishers of scholarly journals, books, eBooks, textbooks and reference works.