1st Edition
A Comprehensive Guide to Graduate Enrollment Management Advancing Research and Practice
This book elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field.
Masterfully drawing upon scholarly and applied literatures pertaining to graduate admissions, marketing, strategic planning, and more, chapters present original empirical research and practical case studies that offer readers plentiful strategies, models, and frameworks for approaching graduate enrollment management at their own institutions.
This guidebook positions higher education leaders, scholars, and graduate enrollment professionals to effectively address challenges that inhibit the work of increasing equity in graduate education and improving graduate student outcomes.
Part 1 Graduate Enrollment Management Context 1 Building a Foundation for Graduate Enrollment Management: An Exploration of Terminology 2 Legal Issues in Graduate Enrollment Management Part 2 Graduate Enrollment Marketing and Admissions 3 The Five Ps of Graduate Enrollment Management Marketing 4 The Graduate Admissions Experience: College Seniors’ Perspectives on the Application Process 5 Selecting Students: Graduate Admissions Criteria and Evaluation Methodologies 6 Increasing Equity in Access to Master’s Education: The Role of Holistic Review 7 Case Study - Potential Effects of Test-Optional in Doctoral Admissions at a Research-Intensive University Part 3 Graduate Enrollment Management Planning and Operations 8 Internationalization and Graduate Enrollment Management 9 Planning for Student Success: Linking Strategic Planning and Assessment to Enhance Graduate Enrollment Management 10 Case Study - The Hub of an Institution: A Registrar's Office’s Role in Graduate Enrollment Management 11 Case Study - Exploring the Impact of an Integrated Student Services ("One Stop") Model for Graduate Students Part 4 Graduate Student Financial Aid 12 Optimizing Tuition Discounting Strategies to Attain Graduate Student Enrollment and Net Tuition Revenue Goals 13 Case Study - Developing a Proactive Financial Wellness Plan for Prospective and Current Graduate Students 14 Case Study - Developing, Implementing, and Assessing a Medical School Service Commitment Program to Address Financial Barriers and Workforce Needs Part 5 Graduate Student Success 15 Graduate Student Socialization: A Framework to Facilitate Graduate Student Success 16 Challenging the Hidden Curriculum of Personal Statements in Graduate Admission: A Developmental Approach 17 The Promise of More: The Importance of Graduate Student Engagement 18 Case Study - First-Gen Again: Supporting First-Generation Graduate Students 19 Case Study - Developing Best Practice Graduate Student Pathways Part 6 Graduate Student Diversity, Equity, and Inclusion 20 Supporting LGBQ/T+ Graduate Student Thriving and Success 21 Case Study - Recruiting for Diversity in Graduate STEM Contexts: Perils and Possibilities 22 Case Study - The Role of Faculty Members in Recruiting and Retaining Diverse Graduate Student Populations Part 7 Future of Graduate Enrollment Management 23 Future Directions for Graduate Enrollment Management Research and Practice
Biography
Joseph H. Paris is Dean of the School of Graduate and Professional Studies at Delaware Valley University, USA.
Stanley J. Kania III is Assistant Dean of Admissions and Assistant Professor in the Department of Family, Community, and Preventative Medicine at Drexel University College of Medicine, USA.
“In comparison to undergraduate enrollment management, graduate enrollment management (GEM) is ‘intricate and obscure.’ This book aptly navigates these intricacies and makes GEM less obscure through a very thorough coverage of topical areas pertinent to GEM, such as marketing and admissions; management planning and operations; financial aid; student success; and diversity, equity, and inclusion. This volume stands as a valuable and much-needed resource for those individuals responsible for graduate education and GEM at their college or university.”
John M. Braxton, Professor Emeritus of the Higher Education Leadership and Policy Program at Peabody College of Vanderbilt University, USA
“While enrollment management in graduate and professional programs (GEM) is in many ways no different than the parallel professional practice in undergraduate programs, appreciating and embracing the differences is the key to successful GEM. Therein lies the value of this book. The various authors provide an introduction and orientation to many distinctive elements of GEM, from admissions and aid through student service and success, an orientation that is valuable for both new and veteran professionals alike. They offer scholar-practitioners a blend of issue analysis, literature review, conceptual frameworks, and practical examples for addressing various GEM goals and challenges. This volume advances the ongoing evolution of professional practice in GEM, and anyone with direct or indirect responsibility for achieving enrollment goals in graduate and professional programs will find this book a valuable resource.”
David H. Kalsbeek, Senior Vice President for Enrollment Management Emeritus at DePaul University, USA
