A Handbook of Corporate Communication and Public Relations: 1st Edition (e-Book) book cover

A Handbook of Corporate Communication and Public Relations

1st Edition

Edited by Sandra Oliver

Routledge

480 pages

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Paperback: 9780415648271
pub: 2012-09-12
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Hardback: 9780415334198
pub: 2004-04-22
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Description

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS007000
BUSINESS & ECONOMICS / Business Communication / General
BUS041000
BUSINESS & ECONOMICS / Management