1st Edition

A Multimodal Approach to Challenging Gender Stereotypes in Children’s Picture Books

Edited By A. Jesús Moya-Guijarro, Eija Ventola Copyright 2022
    334 Pages 46 B/W Illustrations
    by Routledge

    334 Pages 46 B/W Illustrations
    by Routledge

    This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children’s picture books.

    Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children’s picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families.

    This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children’s literature.

    Chapters 1, 8 and 9 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

    List of Tables

    List of Figures

    List of Contributors


    Chapter 1. Picture books, gender and multimodality. An introduction. A. Jesús Moya-Guijarro and Eija Ventola

    PART I.

    Stories portraying boys who challenge gender stereotypes.

    Chapter 2. Julián is a Mermaid. Challenging Gender Stereotypes: A Qualitative Multimodal Content Analysis. Danielle Kachorsky and Alexandria Perez

    Chapter 3. Ideational Construal of Male Challenging Gender Identities in Children’s Picture Books. Izaskun Elorza

    Chapter 4. At the Heart of it: Once There Was a Boy. Brooke Collins-Gearing

    Chapter 5. Gender Assumptions in Picture Books about Boys in Dresses. Perry Nodelman

    PART II.

    Picture books featuring princesses and girls who do not conform to female gender stereotypes.

    Chapter 6. Queering the Princess: On Feminine Subjectivities and Becoming Girl in Contemporary Picture books. Angela Thomas and A. Jesús Moya-Guijarro

    Chapter 7. A Clever Paper Bag Princess, a Fearless Worst Princess and an Empowered Little Red. A Critical Multimodal Analysis. Verônica Constanty and Viviane M. Heberle

    Chapter 8. A Semiotic and Multimodal Analysis of Interactive Relations in Picture Books that Challenge Female Gender Stereotypes. Carmen Santamaría García

    Chapter 9. Communicative Functions of Part-Whole Representations of Characters in Picture Books which Challenge Gender Stereotypes. A. Jesús Moya-Guijarro


    Visual narratives portraying and challenging the concept of traditional family.

    Chapter 10. Gender Stereotypes in Children’s Picture Books: A Systemic Functional Multimodal Discourse Analysis. Xinchao Zhai, Kay L. O’Halloran, Lyndon Way and Tan Sabine.

    Chapter 11. Linguistic and Visual Trends in the Representation of Two-Mum and Two-Dad Couples in Children’s Picture Books. Mark McGlashan.

    Chapter 12. The Depiction of Family and Self in Children’s Picture Books: A Corpus-Driven Exploration. Coral Calvo-Maturana and Charles Forceville.

    Chapter 13. The Moomin Family: An Elastic Permeable Multi-Dimensional Construct in Semiotic and Social Space. Christian Matthiessen.


    A. Jesús Moya-Guijarro is Full Professor in the Department of English Language and Linguistics, Faculty of Education, at University of Castilla-La Mancha, Spain.

    Eija Ventola, now Emerita Professor, was previously Full Professor of International Business Communication at Aalto University, Business School, Finland.