1st Edition
Absolute Essentials of Creative Thinking and Problem Solving
By Tony Proctor
Copyright 2021
136 Pages
10 B/W Illustrations
by
Routledge
136 Pages
10 B/W Illustrations
by
Routledge
136 Pages
10 B/W Illustrations
by
Routledge
Also available as eBook on:
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.
The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and... Read more
1. Theoretical frameworks　
2. Blocks to creativity
3. Problem solving
4. The creative thinking process
5. Objective finding, fact finding and problem finding/definition
6. Idea Generating: Non-Analogical
7. Idea generating: Analogical
8. Evaluation
9. Implementing Ideas
10. Digital Creativity
Biography
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.
"A comprehensive reference book that’s essential reading for anyone hoping to understand and develop better creative thinking and problem-solving skills."
Dr Nik Mahon, Principal Teaching Fellow, University of Southampton, UK
