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Absolute Essentials of Business and Economics


About the Series

Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.

This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.

15 Series Titles

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Absolute Essentials of Business Ethics

Absolute Essentials of Business Ethics

1st Edition

By Peter Stanwick, Sarah Stanwick
May 30, 2022

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and ...

Absolute Essentials of Corporate Governance

Absolute Essentials of Corporate Governance

1st Edition

By Stephen Bloomfield
May 06, 2022

This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a ...

The Absolute Essentials of Entrepreneurship

The Absolute Essentials of Entrepreneurship

1st Edition

By Nerys Fuller-Love
May 06, 2022

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise ...

Absolute Essentials of International Business

Absolute Essentials of International Business

1st Edition

By Alan Sitkin, Karine Mangion-Thornley
April 29, 2022

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in ...

Absolute Essentials of Project Management

Absolute Essentials of Project Management

1st Edition

By Paul Roberts
April 29, 2022

Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in...

Absolute Essentials of Advertising

Absolute Essentials of Advertising

1st Edition

By Sarah Turnbull
April 22, 2022

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a ...

Absolute Essentials of Business Behavioural Ethics

Absolute Essentials of Business Behavioural Ethics

1st Edition

By Nina Seppala
January 30, 2022

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book...

Absolute Essentials of Marketing Research

Absolute Essentials of Marketing Research

1st Edition

By Bonita M. Kolb
December 29, 2021

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the ...

Absolute Essentials of Environmental Economics

Absolute Essentials of Environmental Economics

1st Edition

By Barry C. Field
August 20, 2021

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces ...

Absolute Essentials of Creative Thinking and Problem Solving

Absolute Essentials of Creative Thinking and Problem Solving

1st Edition

By Tony Proctor
April 02, 2021

This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining ...

Absolute Essentials of Digital Marketing

Absolute Essentials of Digital Marketing

1st Edition

By Alan Charlesworth
September 25, 2020

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject...

Absolute Essentials of Strategic Marketing

Absolute Essentials of Strategic Marketing

1st Edition

By Tony Proctor
July 08, 2020

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market ...

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