Chapter 1 The Citizen Consumer and What This Means for Organisations and Professionals. Chapter 2 The Social Marketing Mindset and Essential Concepts. Chapter 3 The Citizen-Centric Imperative. Chapter 4 Social Marketing Planning. Chapter 5 Evaluating Social Marketing. Chapter 6 Social Marketing Absolute Essentials
Biography
Jeff French is a global thought leader in Social Marketing, health communication, behavioural influence and citizen-focused programme planning and evaluation. Jeff has published over 100 academic papers and written five books plus numerous guides and tool kits on these subjects, including the European Centre for Disease Control technical guidance on Social Marketing. Jeff is a visiting professor at Brighton University, UK, and Doshisha University, Japan. Jeff also teaches at a number of other universities on a regular basis. Jeff works with governments, NGOs and some of the world’s biggest private companies and international organisations including the WHO and the UN. Jeff is the past president of the International Social Marketing Association of which he was a founding member.
