381 results in Marketing Management Books

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Consumer Engagement in the Cultural Sector: Museums and Science Centres
Magdalena Kosiada-Sylburska, Paweł Bryła
Jun. 22nd, 2026
$61.99 $49.59
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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani, Jagdish N. Sheth
Jun. 22nd, 2026
$51.99 $41.59
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Innovation Decision-Making Under Uncertain Environment
Jiuping Xu, Benjamin Lev, Zongmin Li
Jun. 8th, 2026
$200.00 $160.00
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Marketing and Gamification: Applications, Challenges, and Ethics
Sahil Gupta, Razia Nagina, Mandakini Paruthi, Gaurav Gupta
May. 22nd, 2026
$61.99 $49.59
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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. Oniku
May. 22nd, 2026
$61.99 $49.59
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A Business History of Retail: From Trading Post to E-commerce in America and Canada
Bettina Liverant
May. 21st, 2026
$61.99 $49.59
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Digital Marketing: Analyzing its Transversal Impact
Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira
May. 21st, 2026
$70.99 $56.79
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AI Powered Insight: Marketing Research Reconfigured
Michalis A. Michael, Nicos Rossides
May. 19th, 2026
$44.99 $35.99
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EcoFusion Marketing: Strategies for Industry 4.0 Sustainability
Udit Chawla, Dominic Appiah, Subrata Chattopadhyay, Dipak Saha, Sujit Dutta
Apr. 29th, 2026
$200.00 $160.00
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Winning with Data and the Athlete Brand
Fiona Green
Apr. 13th, 2026
$44.99 $35.99
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Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Victoria Wells, Nadine Waehning, Robert Bowen
Apr. 8th, 2026
$200.00 $160.00
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The Routledge Companion to Critical Marketing
Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
Mar. 31st, 2026
$325.00 $260.00