1st Edition
A Business History of Retail From Trading Post to E-commerce in America and Canada
By Bettina Liverant
Copyright 2025
188 Pages
17 B/W Illustrations
by
Routledge
188 Pages
17 B/W Illustrations
by
Routledge
188 Pages
17 B/W Illustrations
by
Routledge
Also available as eBook on:
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural... Read more
Introduction
Part One: Early Modern Retailing (1630-1840)
Part Two: Machines for Selling (1840 to 1945)
Part Three: Cars, Computers, and an Abundance of Consumers (1945 to 1995)
Part Four: Retailization and Retailing in The Digital Age (1995 to present)
Conclusion
Biography
Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina’s research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.
