331 results in Brand Management Books

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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani, Jagdish N. Sheth
Jun. 22nd, 2026
$51.99 $41.59
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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
Adam J. Mills
Jun. 22nd, 2026
$61.99 $49.59
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Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Elwira Gross-Gołacka, Ewa Szkudlarek
Jun. 21st, 2026
$68.99 $55.19
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Trust, Media and the Economy: Mutual Relations
Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen
Jun. 21st, 2026
$61.99 $49.59
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The History of Marketing Architecture in Canada: Ongoing Considerations for Contemporary Practice
Brynne Hope Campbell
May. 26th, 2026
$190.00 $152.00
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Marketing Insights from Popular Culture
Jonatan Södergren, Niklas Vallström, Pierre Guillet de Monthoux
May. 25th, 2026
$200.00 $160.00
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Storytelling in Marketing and Brand Communications
S M A Moin
May. 22nd, 2026
$61.99 $49.59
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A Business History of Retail: From Trading Post to E-commerce in America and Canada
Bettina Liverant
May. 21st, 2026
$61.99 $49.59
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Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe
Elwira Gross-Gołacka, Maciej Dębski, Ewa Szkudlarek
May. 14th, 2026
$200.00 $160.00
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Dictionary of Trade Name Origins
Adrian Room
May. 1st, 2026
$125.99 $100.79
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The Commodification of Wellness: Conscious Luxury, Western Yoga and Fashion
Juliana Luna Mora
May. 1st, 2026
$73.99 $59.19
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Public Relations and Corporate Racial Responsibility
Nneka Logan
Apr. 29th, 2026
$73.99 $59.19