1st Edition
The History of Marketing Architecture in Canada Ongoing Considerations for Contemporary Practice
List of figures
List of tables
Acknowledgements
Introduction
Chapter One: Contemporary Conditions in Marketing
Chapter Two: Defining Marketing and Its Relationship to Architecture
Chapter Three: The History of Public Relations Programs in Communicating the Value of Architecture and the Architect’s Role
Chapter Four: The Canadian Architect Magazine as a Key Voice for the Profession in Canada
Chapter Five: Unpacking Marketing: Shifting Discussions and Definitions in Canada, North America, and the World
Chapter Six: The Architect in Practice: Case Studies
Conclusion: Considerations for Contemporary Practice
Index
Biography
Brynne Hope Campbell brings together research, storytelling, and strategic vision to reframe how architects communicate their value. Based in Ottawa, she is a marketing director for an architecture firm and, throughout her career, has led national programs and educational initiatives that showcase the profession’s creativity and impact. She was the co-organizer of a national architecture symposium where she helped create a platform for dialogue and exchange across Canada. Brynne holds a PhD in Architecture from Carleton University’s Azrieli School of Architecture and Urbanism in Canada, where her research explores the intersections of business, communication, and practice. She has presented internationally on architecture marketing and the evolving image of the architect.
