Trust, Media and the Economy Mutual Relations

PART I Trust in Media. Trust and Distrust in Economy

1. The Role of Trust in Media and the Economy: Future Directions

Joanna Paliszkiewicz and Jerzy Gołuchowski

2. Trust, Sense of Control, and Diffusion of Narratives: From the Fictional World to Reactions to Uncertainty in Reality

Jacek Wasilewski and Agata Kostrzewa

3. Trust in the Media as the Main Source of Economic Knowledge Among the Populations of Poland and France

Artur Ogurek, Katarzyna Wiktoria Syrytczyk, and Marek Bugdol   

4. Clickbaitism and Trust in Media Outlets

Danuta Kępa-Figura, Ewa Szkudlarek-Śmiechowicz, and Anastasija Belovodskaja

5. A Simulacrum of Trust? The Production of Confessions in the Media

Katarzyna Zdanowicz-Cyganiak

6. Trust Dynamics in Amberverse: A Case Study of Amberlynn Reid's YouTube Channel, the Commentary Community and Audience Engagement

Grzegorz Filipczyk and Agnieszka Filipczyk

7. Media Communication With Stakeholders on Example of Polish Innovation and Entrepreneurship Centers

Michał Borowy, Piotr Makówka, Monika Mazurkiewicz, and Bartłomiej Grobelski

8. Between a “Nazi rag” and “our newspaper”: A Strategy of Building Readers’ Trust in “Gazeta Żydowska”

Jakub Parnes

9. Who do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the Chatbot Discourse

Jerzy Gołuchowski and Dorota Marquardt

10. Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology

Katarína Fichnová, Łukasz P. Wojciechowski, Edita Štrbová, and Anna Sołtysik-Piorunkiewicz

11. User Generated Content in Building Brand Trust

Agnieszka Werenowska and Ewa Jaska

12. Trust or Distrust? Expectations in Students’ Opinions About Academic Teachers in the Context of Socio-economic Background and Media Coverage

Anna Barańska-Szmitko, Michał Grech, and Ewa Szkudlarek-Śmiechowicz

13. Trust in Technology Among Representatives of Generation Z – Students

Katarzyna Łukasiewicz

14. Trust in News Media and its Impact on Media Use among Generation Z

Edyta Skarzyńska and Joanna Paliszkiewicz

PART II Impact of Trusted Communication on the Economy

15. Social Media in Trusted Communication and Economy

Anna Mazurkiewicz-Pizło

16. Trusted Sources of Innovation in Small Business: The Case of the COVID-19 Pandemic

Marek Matejun and Marcin Ratajczak

17. The Trust-based Marketing Communication, National Brand Equity and Economy – The Case of Poland and Bulgaria

Hanna Górska-Warsewicz, Denka Zlateva, Maciej Dębski, and Bartosz Kwiatkowski

18. Marketing Communication in Building Trust in the Enterprise

Wojciech Pizło

19. Reliability of Financial Influencers and Its Effect on Generation Z Investors’ Behaviours and Decisions

Anna Musialik-Chmiel, Jerzy Gołuchowski, and Agata Berdowska

20. What Financial Measures Among European Food and Beverage Listed Companies Create Trust Among Investors?

Magdalena Mądra-Sawicka

21. Economic Uncertainty: A Perspective of Young Consumers

Irena Ozimek, Olena Kulykovets, Julita Szlachciuk, Agnieszka Bobola, and Trang Nguyen

22. The Concerns Among Young Consumers on Selected Socio-Environmental Factors

Olena Kulykovets, Agnieszka Bobola, Irena Ozimek, Julita Szlachciuk, and Trang Nguyen

23. Greenwashing – Consumer Trust and Deceptive Corporate Practices

Angelika Kantor

24. Trust in Strangers Based on the Example of the Media Image of Ukrainian War Refugees in Selected Opinion Weeklies in Poland

Robert Radek 

Biography

Joanna Paliszkiewicz works as Full Professor at the Warsaw University of Life Sciences (WULS-SGGW). She is the director of the Management Institute. She is also an adjunct professor at the University of Vaasa in Finland. She obtained the academic title “full professor” from the International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co-author/editor of 21 books.

Jerzy Gołuchowski is a Full Professor at the University of Economics in Katowice. He has served as Vice-Rector (2005–2009) and Dean (2009–2019, 2020–now) of the Faculty of Informatics and Communications, and he is Head of the Department of Communication Design and Analysis (since 2017). His scientific interests are concentrated around communication issues in decision-making processes, artificial intelligence, and management of organizations, particularly the management of trust, knowledge, and communication in organizations.

Katarzyna Zdanowicz-Cyganiak has a Ph.D. in Humanities Sciences and is Assistant Professor in the Department of Communication Design and Analysis at the University of Economics in Katowice, Poland. She worked in the media as a press, radio, and television journalist. She was also an editor of socio-cultural magazines and a collaborator of many literary magazines.

Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than 25 years of research, teaching, and consulting experience. His research interests include data analytics, social networking, privacy and security, online behavioral issues, AI, and human-computer interaction.