1st Edition
Strategic Brand Management In and Through Sport
Preface
Argyro Elisavet Manoli
1. Strategic brand management in and through sport
Argyro Elisavet Manoli
2. Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
Jason Patrick Doyle, Thilo Kunkel, Sarah Jane Kelly, Kevin Filo and Graham Cuskelly
3. Building team brand equity through perceived CSR: the mediating role of dual identification
Sungkyung Kim and Argyro Elisavet Manoli
4. Strategic sport marketing in the society of the spectacle
André Richelieu and Andrew Webb
5. Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts – a frequency analysis
Robin Ireland, Magdalena Muc, Christopher Bunn and Emma Boyland
6. Strategic marketing through sport for development: managing multi-stakeholder partnerships
Andrew Webb and Krystn Orr
7. Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia
Charitomeni Tsordia, Artemisia Apostolopoulou and Dimitra Papadimitriou
Biography
Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, Prof. Manoli begun her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.
